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Dawn Allcot, Author at Realize
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Dawn Allcot [Dawn Allcot]

Dawn Allcot

14 articles
Dawn Allcot is a full-time freelance writer and content marketing specialist with expertise in finance, e-commerce, technology and real estate. Her lengthy list of publishing credits includes GOBankingRates, Time Stamped, Bankrate, Chase Bank, The Street, Sports Illustrated and many others. Her money-saving tips and other financial insights regularly appear on MSN, Yahoo! Finance, Nasdaq.com. and others. She is the founder and owner of GeekTravelGuide.net, a travel, technology and entertainment website. She lives on Long Island, NY, with her husband and their two teenagers.

Articles by this author

benchmarking [benchmarking]
Performance Marketing

Benchmarking: Your Secret Weapon for Marketing Growth

To run a successful marketing campaign, you need to understand where youre starting. As the ...

9 min read Mar 15 2026
contextual advertising [contextual advertising]
Performance Marketing

Contextual Advertising: Ad Placements That Make Sense, No Cookies Required

As stricter internet regulations require a shift away from cookies to track user behavior online, ...

11 min read Mar 08 2026
ad personalization [ad personalization]
Target Audience

Ad Personalization: Relevancy Without Overreach

With personalized ads outperforming the more traditional kind, ad personalization has become the standard for ...

8 min read Feb 02 2026
abandoned cart [abandoned cart]
E-commerce

Abandoned Carts: Why They Happen and How to Prevent It

Ideally, the sales funnel for e-commerce companies would be straightforward: A shopper finds your product, ...

6 min read Nov 25 2025
lookalike audiences [lookalike audiences]
Performance Marketing

Lookalike Audiences: How to Expand Your Reach

Digital marketers have many ways to find their ideal customers. Cookies, for instance, can help ...

10 min read Nov 13 2025
best performance channels [best performance channels]
Performance Marketing

Eight Best Performance Marketing Channels

Performance marketing seeks to reach audiences in the action segments of the sales funnel: consideration ...

11 min read Nov 13 2025
contextual targeting [contextual targeting]
Performance Marketing

Contextual Targeting: Effective Marketing in a Cookieless World

In recent years, internet privacy laws have made it harder for marketers to harvest user ...

12 min read Oct 26 2025
marketing campaign management tools [marketing campaign management tools]
Performance Marketing

Best Marketing Campaign Management Software Options

Are you still managing your marketing campaigns the old way, with hands-on A/B testing, siloed ...

11 min read Sep 16 2025
predictive audiences [predictive audiences]
Performance Marketing

Predictive Audiences: What They Are, How They Work

As marketers embrace the age of AI, a new way to identify prospective customers has ...

6 min read Mar 27 2025
how to scale performance marketing [how to scale performance marketing]
Performance Marketing

How To Scale Your Performance Marketing: 7 Strategies for Success

Move over, full-funnel marketing: As performance marketing shows its value in yielding fast, efficient, and ...

5 min read Mar 19 2025
content marketing campaign [content marketing campaign]
Content Marketing

How to Develop a Content Marketing Strategy That Works

Executed properly, a content marketing campaign can open a lot of doors for your overall ...

13 min read Feb 13 2025
how to use tiktok [how to use tiktok]
Social Media

6 Ways to Use TikTok for Your Business

When two China-based apps launched last decade, no one expected their merger would create a ...

9 min read Oct 20 2024
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