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Holly Landis, Author at Realize
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Holly Landis [Holly Landis]

Holly Landis

39 articles
Holly Landis is a freelance writer and digital marketing consultant, specialising in SEO, copy, and content writing. She partners primarily with finance, technology, and lifestyle brands that want to be more intentional with their digital strategies and grow organically on channels they own. Holly is also a working actor and can usually be found learning lines for her next audition while cuddling with her two rambunctious cats, Muffin and Toast.

Articles by this author

campaign reporting [campaign reporting]
Performance Marketing

Campaign Reporting Best Practices for Performance Advertisers

Most marketers have dashboards full of data, yet still struggle to answer the simple question ...

6 min read Jul 01 2026
campaign set up best practices [campaign set up best practices]
Performance Marketing

Campaign Set-Up Best Practices for Advertisers on the Open Web

For performance advertisers, a campaigns success is largely determined before it ever goes live. Fractured ...

7 min read Jun 29 2026
campaign troubleshooting [campaign troubleshooting]
Performance Marketing

Campaign Troubleshooting: A 10-Step Framework for Open Web Performance Campaigns

When an open web campaign stalls or underdelivers, determining the root cause can be the ...

8 min read Jun 25 2026
impact of ai on search roi [impact of ai on search roi]
Budgeting & ROI

The AI ROI Crisis: Why Zero-Click Search Is Pushing Advertisers to the Open Web

Paid advertising was previously a clean exchange, where you paid for intent and gained a ...

7 min read Jun 21 2026
CTV campaigns for D2C brands [CTV campaigns for D2C brands]
Performance Marketing

How D2C Brands Can Run CTV as a Successful Performance Channel

The era of cheap Facebook audience acquisition is officially over. CPMs are up, audiences are ...

7 min read Jun 20 2026
campaign scheduling best practices [campaign scheduling best practices]
Performance Marketing

7 Campaign Scheduling Best Practices for Performance Advertisers

When it comes to digital advertising, timing is crucial to your results. Showing ads to ...

6 min read Jun 15 2026
adaptive learning [adaptive learning]
Performance Marketing

How Adaptive Learning Algorithms Improves Ad Performance

If youre still reviewing your ad campaigns once a week, or even at the end ...

9 min read Jun 10 2026
modern advertising [modern advertising]
Performance Marketing

Modern Performance Marketing: How to Scale Smarter Beyond Walled Gardens

Not long ago, performance marketing was simply launching ads, tracking clicks, and manually optimizing bids ...

11 min read Jun 09 2026
human limitation of ad management [human limitation of ad management]
AI Marketing

Working Smarter, Not Harder: How Ad Managers Can Reclaim Strategic Focus

As seasoned performance marketers know, the day-to-day is a relentless cycle of pressure, fluctuating metrics, ...

5 min read Jun 02 2026
financial ads policies [financial ads policies]
Performance Marketing

3 Strategies to Navigate Finance and Crypto Ad Policies (and Bypass CRT Rejections)

Running finance and cryptocurrency campaigns can be one of the most lucrative opportunities in performance ...

6 min read May 01 2026
connected TV [connected TV]
Performance Marketing

5 Challenges of CTV Campaigns for Performance Advertisers

Most performance marketers understand that search and social advertising has a ceiling. Once audience saturation ...

7 min read Apr 18 2026
repurpose facebook ads [repurpose facebook ads]
Performance Marketing

Repurpose Facebook Ads to Scale Your Performance Without Reinventing the Wheel

Performance marketers often feel trapped in a cycle of creative exhaustion, the sense that scaling ...

7 min read Apr 13 2026
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