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ilana.d

191 articles

Articles by this author

bidding strategies [bidding strategies]
Performance Marketing

Four Types of Bidding Strategies for the Open Web

Performance advertising on the open web has changed more in the last five years than ...

14 min read Jul 16 2026
pixel audience management [pixel audience management]
Target Audience

Best Performance Platforms for Pixel Audience Management

Successful performance marketing depends on signal quality. If your pixel data is incomplete, inconsistent, or ...

16 min read Jul 16 2026
ctv advertising best practices [ctv advertising best practices]
Performance Marketing

6 Best Practices for Successful CTV Advertising Campaigns

Connected TV (CTV) has spent years being sold as the premium awareness play. Big screen. ...

9 min read Jul 16 2026
ai campaign optimization [ai campaign optimization]
AI Marketing

AI Campaign Optimization: How to Scale Performance on the Open Web

Youve maxed out your search budget. Youve squeezed every dollar out of social. And yet, ...

9 min read Jul 16 2026
automatic bidding [automatic bidding]
AI Marketing

Automated Bidding: Using AI-Powered Bidding on the Open Web

Search and social have long been the go-to channels for performance advertising, but that comfort ...

11 min read Jul 08 2026
app promotion [app promotion]
Performance Marketing

App Promotion: Scaling on the Open Web with AI

An average of 3,205 apps are released on Apples App Store daily. As the competition ...

10 min read Jul 04 2026
Made-for-Advertising [Made-for-Advertising]
Performance Marketing

Made-for-Advertising (MFA) Sites Explained

Every performance advertiser eventually reaches a tipping point where the walled gardens of search and ...

8 min read Jul 03 2026
Ad Management with AI Agents [Ad Management with AI Agents]
Performance Marketing

Ad Management with AI Agents: How to Scale Without the Grind

Managing modern ad campaigns feels like trying to play a hundred games of chess simultaneously. ...

6 min read Jul 02 2026
campaign reporting [campaign reporting]
Performance Marketing

Campaign Reporting Best Practices for Performance Advertisers

Most marketers have dashboards full of data, yet still struggle to answer the simple question ...

6 min read Jul 01 2026
campaign set up best practices [campaign set up best practices]
Performance Marketing

Campaign Set-Up Best Practices for Advertisers on the Open Web

For performance advertisers, a campaigns success is largely determined before it ever goes live. Fractured ...

7 min read Jun 29 2026
display ads platforms [display ads platforms]
Performance Marketing

Best Platforms for Display Ads

Since the earliest days of the internet, display advertising has been a constant presence. The ...

17 min read Jun 27 2026
interest based targeting [interest based targeting]
Performance Marketing

Interest-Based Targeting: How To Drive Engagement on the Open Web

The era of one-size-fits-all advertising is over, and consumers are the ones who ended it. ...

10 min read Jun 26 2026
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