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Jeremy Varner, Author at Realize
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Jeremy Varner

3 articles

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AdTech

What Is Programmatic Advertising?

Launching digital ad campaigns can be complicated: You have to collect data, understand your audiences, ...

9 min read Feb 16 2022
Der Schlssel zum Erfolg von programmatischen Kampagnen ohne Cookies [Der Schlssel zum Erfolg von programmatischen Kampagnen ohne Cookies]
AdTech

The Key to Post-Cookie Programmatic Success? Building Direct Publisher Relationships

The cookie seems to be crumbling. Come 2022, Google Chrome plans to make third-party cookies ...

4 min read Dec 09 2020
Demand Side Platform [Demand Side Platform]
AdTech

Demand-Side Platforms (DSPs): How They Work, Benefits for Programmatic Advertising

Programmatic advertising uses technology to streamline the ad-buying process. In 2025, with AI-driven bidding doing ...

8 min read Feb 11 2020
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