[ Web Proxy ]
URL:
Viewing: https://realize.com/author/lferber/ [Back]  [Original]
Lisa Ferber, Author at Realize
Skip to content
svg]:h-7 [&>svg]:w-auto" aria-label="Realize home">
Platform

Outfox the Competition

See Realize in Action

Watch Demo

Platform

Winning with Realize

Uniliver CaseStudy [Uniliver CaseStudy]
44% Higher video completion
217% Higher CTR
Solutions

Outfox the Competition

See Realize in Action

Watch Demo

Solutions

Winning with Realize

Mitsubishi CaseStudy [Mitsubishi CaseStudy]
9% More efficient CPC & cost per visit
41% Lower bounce rate
Insights & Resources

Lisa Ferber

10 articles

Articles by this author

walled garden [walled garden]
Social Media

Walled Gardens: Pros, Cons, Alternatives

The marketing ecosystem contains many avenues to reach potential consumers. Each platform has its own ...

7 min read Jul 15 2025
ad format [ad format]
Performance Marketing

Ad Formats: How to Choose the Right One?

Choosing the correct ad formats i.e., the way in which your ad is presented ...

8 min read Jun 22 2025
ad inventory [ad inventory]
Performance Marketing

Ad Inventory: How to Make the Most of It?

The term advertising inventory can be a little confusing, as it refers to a concept ...

8 min read Jun 09 2025
omnichannel marketing [omnichannel marketing]
Performance Marketing

Omnichannel Marketing: A Beginners Guide for Performance Advertisers

As the online advertising landscape becomes increasingly fragmented, omnichannel marketing is more important than ever. ...

9 min read Jun 03 2025
adtech [adtech]
Performance Marketing

AdTech: Types, Benefits, Challenges

As technology keeps growing and giving advertisers new opportunities, its likely youve heard the term ...

5 min read Apr 28 2025
Cost per Action [Cost per Action]
Affiliate Marketing

Cost Per Acquisition: What It Is, How It Works, Benefits

Advertisers are always seeking new ways to reach consumers, and sometimes they need a little ...

7 min read Feb 25 2025
buyer journey [buyer journey]
Content Marketing

Content Marketing Funnel: A Complete Guide to Unlock Growth from Content

While brainstorming content-creation topics and pinpointing effective channels are essential to producing an effective campaign, ...

8 min read Feb 06 2025
content marketing tools [content marketing tools]
Content Marketing

The 15 Best Content Marketing Tools in 2025

Todays consumers are pretty darn savvy, and the most effective advertising to pique their interest ...

9 min read Feb 03 2025
Attribution model [Attribution model]
Performance Marketing

Attribution Models: Definition, Types, How to Choose the Right One

The road to making a sale can involve many factors. Its almost never as simple ...

7 min read Jan 27 2025
programmatic video advertising [programmatic video advertising]
Video Marketing

Programmatic Video Advertising: Automating Ad Placement for Better Reach

Programmatic video advertising is on the rise and shows no signs of slowing down. The ...

6 min read Dec 12 2017
svg]:h-7 [&>svg]:w-auto" aria-label="Realize home"> svg]:h-7 [&>svg]:w-auto" aria-label="Taboola">
Create Free Account Login
Platform & Services
Company
Tools
Resources
Compare Performance Platforms
Useful Guides
svg]:w-full [&>svg]:h-full" aria-label="Cookie settings">
Web Proxy Viewer  |  New URL  |  Original Page