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Or Ben Matityahu

2 articles

Articles by this author

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AdTech

What is Programmatic Direct Advertising?

Programmatic advertising comes in many forms. Each one helps publishers better sell ad inventory across ...

5 min read Apr 22 2022
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Performance Marketing

Guaranteed, PMP and Direct: Types of Programmatic Advertising Deals Explained

Programmatic advertising was created to make ad buying and selling easier. Thats because it gives ...

5 min read Apr 01 2022
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