[ Web Proxy ]
URL:
Viewing: https://realize.com/author/sjohn/ [Back]  [Original]
Steven John, Author at Realize
Skip to content
svg]:h-7 [&>svg]:w-auto" aria-label="Realize home">
Platform

Outfox the Competition

See Realize in Action

Watch Demo

Platform

Winning with Realize

Uniliver CaseStudy [Uniliver CaseStudy]
44% Higher video completion
217% Higher CTR
Solutions

Outfox the Competition

See Realize in Action

Watch Demo

Solutions

Winning with Realize

Mitsubishi CaseStudy [Mitsubishi CaseStudy]
9% More efficient CPC & cost per visit
41% Lower bounce rate
Insights & Resources
Steven John [Steven John]

Steven John

36 articles
Steven John is a journalist with 13-plus years of experience testing and reporting on consumer products, interviewing experts from a variety of fields, visiting unique locations around the globe and reporting back on all of it. He primarily specializes in outdoor gear, consumer tech, food, DIY and apparel. His work has been featured in New York Magazine, Forbes, The Daily Beast, Architectural Digest, Insider, Gear Junkie and many other publications, and he runs his own outdoor lifestyle site, Dad Gear Review. John lives outside New York City with his wife and two kids, all of whom spend as much time as possible outdoors, whether hiking, paddling, biking or just going for neighborhood walks.

Articles by this author

goal based advertising [goal based advertising]
Performance Marketing

How Advertisers Use Agentic AI Goal-Based Optimization to Scale Budgets Profitably

Performance advertisers can no longer rely on vanity metrics like clicks, impressions, and engagement rates ...

5 min read Jun 05 2026
dynamic keyword insertion [dynamic keyword insertion]
Performance Marketing

Dynamic Keyword Insertion: Serving Search Terms To Drive Conversions

You know those signs you see plastered across bus stop benches, or up on billboards, ...

14 min read May 04 2026
incrementality [incrementality]
Reporting & Analytics

Incrementality: How Do We Measure It?

Weve all heard of the so-called butterfly effect, a theoretical concept wherein a small change ...

8 min read Oct 27 2025
biddig optimization [biddig optimization]
Performance Marketing

Bid Optimization: Hitting the Sweet Spot In Online Advertising

Hitting the sweet spot; being in the zone; being right on target call it ...

11 min read Oct 27 2025
marketing campaign [marketing campaign]
Performance Marketing

Marketing Campaigns: Reaching Your Audience Where They Are, Again and Again

Do you remember a certain TV commercial from your childhood that just stuck in your ...

9 min read Sep 11 2025
quality score [quality score]
Paid Advertisement

One Through 10: What Your Google Quality Score Says About Your Advertising

So your ads are hitting a Quality Score of 10? Great! That means better placement ...

8 min read Aug 21 2025
ideal customer profile [ideal customer profile]
Target Audience

Ideal Customer Profile: Know Exactly Who Youre Marketing To

Say you owned a company that exclusively made jackets for men with a 42-inch chest ...

8 min read Aug 09 2025
pixel [pixel]
Performance Marketing

Pixels: Tracking Your Audience Across the Web (and Email)

There are all sorts of ways we are tracked online, from cookies to web beacons ...

9 min read Jun 22 2025
targeting [targeting]
Performance Marketing

Targeting: What It Is, How It Works

If you were out fishing for striped bass, would it be best to use a ...

9 min read Jun 05 2025
viewable cost per mile [viewable cost per mile]
Performance Marketing

Viewable Cost Per Mille: vCPM Explained

In online marketing, the acronym CPM stands for cost per mille, which translates to cost ...

8 min read Jun 05 2025
key performance indicators [key performance indicators]
Performance Marketing

KPIs (Key Performance Indicators): Types, Tracking, Measurement

You and your team might have some of the best ideas out there when it ...

8 min read May 28 2025
retargeting [retargeting]
Performance Marketing

Retargeting: How To Hook Your Audience

Retargeting is the delivery of ads, emails, or other media to remind a user of ...

12 min read May 20 2025
svg]:h-7 [&>svg]:w-auto" aria-label="Realize home"> svg]:h-7 [&>svg]:w-auto" aria-label="Taboola">
Create Free Account Login
Platform & Services
Company
Tools
Resources
Compare Performance Platforms
Useful Guides
svg]:w-full [&>svg]:h-full" aria-label="Cookie settings">
Web Proxy Viewer  |  New URL  |  Original Page