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Insights & Resources

Will Kenton

13 articles
Will Kenton is a Brooklyn-based personal finance writer, editor, and marketing professional with over a decade of experience in financial education, content strategy, and digital publishing. Formerly a senior content creator and editor at Investopedia, he is known for his work on the Investopedia Anxiety Index and for managing content at Taboola, focusing on personal finance, AI, and investment education.

Articles by this author

pixel audience management [pixel audience management]
Target Audience

Best Performance Platforms for Pixel Audience Management

Successful performance marketing depends on signal quality. If your pixel data is incomplete, inconsistent, or ...

16 min read Jul 16 2026
ad compliance [ad compliance]
Conversion Rate Optimization

4 Essential Steps to Ensuring Ad Compliance and Reducing Creative Rejections

Ad rejection is a direct drag on ROI, scale, and momentum. Every time a platform ...

9 min read Jun 12 2026
ai ad creative [ai ad creative]
Creative

The Best Platforms for AI-Generated Ad Creatives: Creation, Testing, and Placement

In todays performance marketing landscape, algorithms on major platforms cycle at machine speed through ad ...

23 min read May 30 2026
optimize ad spend [optimize ad spend]
Performance Marketing

9 Best Performance Platforms for Ad Spend Optimization in 2026

Performance advertisers dont lose money because they picked the wrong channel. They lose money because ...

12 min read Apr 24 2026
scale high ticket d2c with predictive audiences [scale high ticket d2c with predictive audiences]
Performance Marketing

How to Scale High Ticket D2C Products with Predictive Audiences

For direct-to-consumer (D2C) brands selling high-consideration hardware priced at $250 and above, the path to ...

5 min read Apr 16 2026
optimize google tag manager [optimize google tag manager]
Reporting & Analytics

Optimizing Google Tag Manager for High-Volume Finance Campaigns

In the fast-paced world of microcap stock promotion and financial services, data isnt just a ...

6 min read Apr 15 2026
optimzie conversion tracking [optimzie conversion tracking]
Conversion Rate Optimization

Three Strategies to Optimize Conversion Tracking: Financial Services Use Case

In the high-volatility world of microcap finance, traffic isnt the goal liquidity and investor ...

7 min read Apr 14 2026
Best AI Performance Platforms for Ad Creative Management [Best AI Performance Platforms for Ad Creative Management]
Performance Marketing

Best AI Performance Platforms for Ad Creative Management

In performance marketing, your creative isnt a pretty addition tacked on at the end; its ...

19 min read Mar 23 2026
targeting methods [targeting methods]
Performance Marketing

Best Targeting Methods for Performance Campaigns in 2026

Performance advertising in 2026 is a balancing act. You simultaneously need more scale and more ...

8 min read Mar 19 2026
UTM_parameters [UTM_parameters]
Performance Marketing

Tracking Parameters: How to Use Them Effectively in Digital Marketing

In digital marketing, launching a campaign doesnt mean much if youre not measuring performance. Businesses ...

6 min read Oct 27 2025
single touch attribution [single touch attribution]
Reporting & Analytics

Single Touch Attribution: One Click to Rule Them All

If youve ever asked the question, Which campaign actually drove this conversion? youve thought about ...

7 min read Oct 26 2025
linkedin company page best practices [linkedin company page best practices]
Social Media

Best Practices for LinkedIn Company Pages

LinkedIn Company Pages are your brands home on the worlds largest professional network. Theyre public ...

7 min read Oct 22 2024
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