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44% Higher video completion

217% Higher CTR

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41% Lower bounce rate

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Winning with Realize

[Uniliver CaseStudy]

44% Higher video completion

217% Higher CTR

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Winning with Realize

[Mitsubishi CaseStudy]

9% More efficient CPC & cost per visit

41% Lower bounce rate

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Kapten & Son Increases ROAS by 61% with Taboola Ads

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Performance at a Glance

61%

Increase in ROAS

21%

Decrease in vCPM

Company

Kapten & Son is a German retailer that designs stylish accessories for the global citizen.

Challenge

Drive brand awareness and e-commerce purchases during a one-week flash sale.

Solution

Use Taboola Image Ads and retargeting tools to advertise products across relevant publisher sites.

Result

With Taboola, Kapten & Son was able to increase ROAS by 61% and decrease vCPM by 21% in just one week.

Taboola helped us increase ROAS at a significantly better vCPM during our flash sale. We were able to collect a wealth of impressions as a result. The Taboola account team also provided very strong support in discussing campaign setups, targeting, and ad creation.

Lesa Menke Team Lead Performance Marketing, Kapten & Son

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