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Winning with Realize

[Uniliver CaseStudy]

44% Higher video completion

217% Higher CTR

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Winning with Realize

[Mitsubishi CaseStudy]

9% More efficient CPC & cost per visit

41% Lower bounce rate

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Platform

Winning with Realize

[Uniliver CaseStudy]

44% Higher video completion

217% Higher CTR

View all

Solutions

Winning with Realize

[Mitsubishi CaseStudy]

9% More efficient CPC & cost per visit

41% Lower bounce rate

View all

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Yp and Zmes cut CPA 49% below target with Realize

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Performance at a Glance

49%

Lower CPA than target

65%

Lower CPA on Yahoo Mail vs Realize goal

89%

Lower CPM than Yp's campaign average

Company

Yp is one of Brazils leading cleaning and hygiene brands, offering over 450 products to Brazilian households for 75 years. They worked with Zmes, a digital marketing agency to promote a national sweepstakes campaign.

Challenge

Yp needed to diversify their media mix beyond search and social after seeing diminishing returns, and reach new audiences those platforms couldnt deliver to drive sweepstakes registrations at an efficient cost per acquisition.

Solution

Zmes used Realize to run native ads and Yahoo Mail placements, implementing Maximize Conversions to optimize toward lead generation across the entire sweepstakes funnel.

Result

Realize delivered leads with a CPA 49% lower than Yps target and a CPM 89% lower than the campaign average across other placements. Yahoo Mail specifically achieved a CPA 65% lower than the goal established for Realize campaigns.

Search and social were showing diminishing returns for Yp, so we needed a channel that could reach audiences those platforms werent delivering. Realize gave us that diversification, and Yahoo Mail opened up new inventory. The Taboola teams biweekly consultations helped us optimize in real time and maintain performance well below our targets throughout the campaign.

Filipe Ferminiano General Media Director, Zmes

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