Our Team

The People Behind the Infrastructure

A team of adtech veterans, engineers and data specialists building the identity layer for global digital advertising.

[Portrait of Carsten Frien, Co-Founder & CEO at ROQAD]

Carsten Frien

Co-Founder & CEO

Technology entrepreneur with 20+ years across adtech. Co-founded LiquidM, madvertise, and Adjust. Angel investor in Delivery Hero and Fyber.

[Portrait of Alex Moufle, VP Global Revenue at ROQAD]

Alex Moufle

VP Global Revenue

Over a decade growing data and adtech businesses across Europe. Former Oracle Advertising and Zeotap Data. Leads EU data sales and ROQAD go-to-market planning. Based in London.

[Portrait of Alasdair Cross, VP of Sales at ROQAD]

Alasdair Cross

VP of Sales

25+ years of revenue-building in adtech. Former Head of Publisher Development EMEA at Quantcast and Director of Business Development EMEA at Anonos.

[Portrait of Maciej Mazur, VP Engineering at ROQAD]

Maciej Mazur

VP Engineering

Leads a diverse team of engineers shaping the technical vision at ROQAD. Joined in 2017 and has driven execution across multiple infrastructure projects.

[Portrait of Robert Varga, Director of SalesEurope at ROQAD]

Robert Varga

Director of SalesEurope

14 years in fintech before moving into adtech. Former Global Head of Sales at Advendio. Investor and shareholder in ROQAD since 2022. Based in London.

[Portrait of Anil Kutty, Chief Product Officer at ROQAD]

Anil Kutty

Chief Product Officer

15+ years in digital media. Leads development of user identity infrastructure for adtech, martech and CPG. Former interim Head of Product Innovations at Verve Group.

[Portrait of Vishal Tanwar, VP Data Partnerships at ROQAD]

Vishal Tanwar

VP Data Partnerships

15+ years helping companies in adtech and martech maximise value from data assets. Leads strategic partnerships to build world-class identity and data products. Based in London.

Global Team