Decision-grade reputation intelligence
Communications leaders operate in environments where narratives move markets, reshape stakeholder trust, and determine whether an issue escalates or stabilizes. Storyfuls analyst-led intelligence reveals how trust and power move through the networks that shape perception so you can act with clarity and confidence.
Trusted by global brands, institutions, and agencies operating under constant public scrutiny.
LATEST ANALYSIS
Three lenses on trust & power
Storyful approaches reputation as a dynamic system shaped by people, power, and context, not just content. Our methodology reveals the structural dynamics that monitoring tools miss.
where are your risks?
Risk detection & analysis
Analyze emerging risks, including influential actors, mobilized communities, credibility dynamics, and structural factors driving momentum.
how can you measure your momentum?
Brand reputation & growth
Understand how narratives about your brand form, which communities influence perception, and when shifts are occurring that will change how stakeholders see you.
who controls your narrative?
Network influence & leadership
Identify who shapes credibility across your brand and issue landscape, and how to engage, activate, or counteract them before they shape the conversation.
The information environment has changed.
5.4x
higher purchase intent for companies with excellent reputations
2024 GLOBAL REPTRAK 100
63%
of a companys market value can be attributed to reputation-related intangibles
HARVARD BUSINESS REVIEW
71%
of consumers say trust is a deal-breaker or deciding factor in brand choice
EDELMAN’S TRUST BAROMETER
Intelligence for leaders in high-scrutiny sectors
Storyful works with organizations where reputation carries institutional weight, where narratives move markets, shape regulation, and determine whether issues escalate or stabilize.
FINANCIAL SERVICES & INSURANCE
HEALTHCARE, PHARMA & BIOTECH
TECHNOLOGY & PLATFORMS
ENERGY, MOBILITY & CLIMATE
CONSUMER RETAIL BRANDS
PUBLIC AFFAIRS
Why Storyful
Purpose-built SYSTEMS
Storyful’s proprietary systems arent generic monitoring tools. Theyre purpose-built to expose influence pathways, credibility migration, cross-community movement, and the structural shifts that determine narrative trajectory.
HYBRID INTELLIGENCE TEAM
Our analysts blend data science, political analysis, anthropology, and communications strategy. We translate complex digital environments into clarity and into recommendations leaders can act on with confidence.
STRATEGIC PARTNERSHIP MODEL
We operate as a managed intelligence partner. Clients gain continuous access to analysts and strategists who work alongside Communications, Public Affairs, Policy, Risk, and Brand teams.
The social intelligence work that Storyful is doing is really a masterclass and provides my team with plenty of competitive advantage. The identification of key voices has directly been used in our outreach. The team is super responsive and collaborative, and a pleasure to work with.
Global Head of Brand, Leading global asset management firm
We lean into Storyfuls expertise and totally trust the data. We feel like its very much a partnership and that we can reach out anytime with a question and a detailed response explaining the answer is going to be provided.
Partner Manager, leading global search platform
The insights and examples that the Storyful Intelligence team provide us with are incredibly helpful and very valuable to the development of our communications campaigns.
MD & CCO, Big Four professional services firm
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Biweekly briefings on what’s being said online, and what it means for the people responsible for reputation and risk. We analyze how conversations move, who’s driving them, and which industries they’re heading toward, not just the brands at the center of the story.
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