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Taboola

@taboola
The only independent performance platform delivering 360B monthly recommendations, reaching 600M+ daily users beyond search and social.
New York
taboola.com
Joined April 2008
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  • Pinned
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    Taboola
    @taboola
    Aug 11
    "They are now staying on the content for two and a half times longer from before we had DeeperDive. That just shows the power of being able to capture that audience." Philippa Jenkins, Independent Media, on what happened when HuffPost UK brought DeeperDive onto its pages: 2.5x Show more
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  • user avatar [user avatar]
    Taboola
    @taboola
    1h
    Big news: We've signed an industry-first partnership with NBCU News Group, as reported by @axios. It's a first on both sides. For @NBCUniversal, the first time theyve chosen a single partner to represent its programmatic display advertising business. For Taboola, the first Show more
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  • user avatar [user avatar]
    Taboola
    @taboola
    Aug 17
    As AI changes how people discover and consume information, how can publishers embrace conversational experiences without losing their audience elsewhere? Our CBO Krishan Bhatia shares how DeeperDive tackles that, using AI to help readers explore more of a publisher's own Show more
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  • user avatar [user avatar]
    Taboola
    @taboola
    Aug 14
    You set your price floors once, and then the buyer behavior keeps moving. Before you know it, the two stop matching, and your impressions sell for less than they're worth. Some publishers catch it. Most find out after the revenue's gone. Adnimation brought Taboola in as a Show more
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  • user avatar [user avatar]
    Taboola
    @taboola
    Aug 14
    What does it really take to build agentic AI for the open web? We asked the team behind Realize+ about the challenges they're tackling, from deep engine access to messaging a product that's still evolving, and how human expertise and AI are shaping it together. Scroll through Show more
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