At Snap, our mission is to empower people to express themselves, live in the moment, learn about the world, and have fun together.
To provide our Services and make them better, we learn some things about you to personalize your experience when you use Snapchat, Bitmoji, and our other Services. For example, if we know its your birthday, we can send you and your friends a Lens to help celebrate! Or, if we see that youre spending a day at the beach, we can make sure your Bitmoji is dressed for the occasion. Nice, right?
Another way we provide a personalized Service is through the ads we show its also one of the ways we are able to provide fun, safe, and innovative online spaces, without charge. We use some of what we know about you to serve ads you might be interested in when you might be interested in them. For example, if youve been watching a lot of Stories about fashion, we might show you ads for the latest style of jeans. Or if youve clicked on a bunch of ads for video games, we might keep those ads coming! But we also use your information to avoid showing you ads you probably wont like. For example, if a ticketing site tells us youve already bought tickets for a movie or if you bought them through Snapchat we can stop showing you ads for it. Learn more.