What is WordPress VIP?
WordPress VIP combines the ease and flexibility of WordPressthe CMS that runs 43% of the webalongside unparalleled scalability and security for enterprises. Trusted by iconic media, major brands, and government agencies, our solutions enable scaling web presence, increasing content production efficiency, and optimizing content performance for maximum ROI.
Our logo
Our logo is a key pillar of our visual identitya succinct and powerful symbol that represents our brand across various mediums and touchpoints. The primary WordPress VIP logo is the lock up of the WordPress symbol with our proprietary VIP. This is our default logo and should be used in the vast majority of cases.
Single Color Logos
Primary Color Palette
Our primary color palette is an important part of our visual system, designed to instantly associate any piece of collateral with our brand. The following color information should be used whenever possible.
Typography
WordPress VIPs brand is bold, authoritative, and clear. Our primary brand typeface is Aktiv Grotesk.
[Aktiv Grotesk - WordPress VIP Brand Guidelines for font]
Questions?
Need to use the WordPress VIP logo or create branded graphics using our visual system? Have questions about our external brand guidelines? Make sure to get a thumbs-up from our WordPress VIP brand squad first. Email us at trademarks@automattic.com to get in touch.
WordPress VIP is an Automattic company. Are you looking for another Automattic product logo or images? See all of the Automattic brand materials.
![[White WordPress logo with concentric circles on a dark background, outlined by a gold ring.]](https://wpvip.com/wp-content/uploads/2023/02/org_com_VIP_2_fallback-1.png?w=1024){kind=link}
![[A laptop displaying the Pew Research Center website sits on a desk, showing articles and data visualizations. Next to it, the Pew Research Center logo and name are prominently displayed on a beige background with black and gold accent blocks.]](https://wpvip.com/wp-content/uploads/2026/04/pew_research_center_case_study_feat_image.webp?w=1024){kind=link}
![[Illustration with text "artificial intelligence"]](https://wpvip.com/wp-content/uploads/2026/05/Blog-How-AI-is-Transforming-Media-and-Publishing-1440x810-1-1.png?w=1024){kind=link}
![[Al Jazeera logo on a beige background on the left, and on the right, a close-up of multiple hands reaching towards a microphone covered with an Al Jazeera-branded blue windscreen.]](https://wpvip.com/wp-content/uploads/2026/04/aljazeera-Study-feat-image.webp?w=1024){kind=link}
![[Tablet displaying Forrester Wave Q1 2025 report, recognizing WordPress VIP as a Strong Performer in enterprise content management systems.]](https://wpvip.com/wp-content/uploads/2026/05/forrester-wave-report-2025-landing-page_44b5c0.webp?w=1024){kind=link}
![[Dark UI with font size Aa and three brown color swatches, featuring a faint WordPress VIP logo in the centercrafted to align seamlessly with brand guidelines.]](https://wpvip.com/wp-content/uploads/2026/07/Brand-and-logo-guidelines.png?w=1320){kind=link}
![[wordpress vip brand guidelines]](https://wpvip.com/wp-content/uploads/2026/06/Brand-Roundup.png?w=1024){kind=link}
![[wordpress vip dark logo for single color]](https://wpvip.com/wp-content/uploads/2026/06/VIP-logo-single-color-on-black.webp?w=1024){kind=link}
![[wordpress vip light logo for single color]](https://wpvip.com/wp-content/uploads/2026/06/VIP-logo-single-color-on-white.webp?w=1024){kind=link}
![[WordPress VIP - Black hex code]](https://wpvip.com/wp-content/uploads/2026/06/Color-Swatches-Black.webp?w=680){kind=link}
![[WordPress VIP - white hex code]](https://wpvip.com/wp-content/uploads/2026/06/Color-Swatches-White.webp?w=680){kind=link}
![[WordPress VIP gold hex code]](https://wpvip.com/wp-content/uploads/2026/06/Color-Swatches-Gold.webp?w=680){kind=link}
![[Aktiv Grotesk - WordPress VIP Brand Guidelines for font]](https://wpvip.com/wp-content/uploads/2026/06/VIP_Brand_Typography.webp?w=1024){kind=link}
![[Automattic logo]](https://wpvip.com/wp-content/uploads/2026/06/automattic-logo-black.svg){kind=link}