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Switching from Android to iPhone is simple.
[Hands exchanging phones, Android on the left without a box, on the right is a new iPhone Air in box]
iPhone holds its value longer than other smartphones.
[iPhone 17 Pro, back exterior, Pro fusion camera system spanning across the top, iPhone Air, very thin titanium side, iPhone 17, back exterior, Advanced dual-camera system in top left corner]
New look. Even more magic.
Available in select languages
[Hand holding iPhone 17 Pro, Message pop-up on personalized Lock Screen]
Your data.
Just where you want it.
[Silver Apple logo with padlock loop replacing leaf on top of logo]
Picture your best
photos and videos.
[Close-up black and white photo of person in sunglasses and large hat]
Designed with the earth in mind.
[iPhone Air in Sky Blue finish, back exterior showcasing Fusion camera system, 2-in-1 lens, LiDAR, flash and microphone]
[iPhone 17 Pro in cosmic orange finish showing partial-screen display and side angle shows - Action button, volume button and side button. Back exterior shows Pro Fusion camera system in top left corner.]
Innovative design for ultimate
performance and battery life.
[iPhone Air in Sky Blue finish, partial-screen display and side angle shows - Action button, volume button and side button. Back exterior shows Fusion camera system in top left corner.]
The thinnest iPhone ever.
With the power of pro inside.
[iPhone 17 in Lavender finish, partial-screen display and side angle shows - Action, volume and side button. Back exterior shows advanced dual-camera system in top left corner.]
Even more delightful.
Even more durable.
[Front and back of iPhone 17e in soft pink, partial front screen, full back with Apple logo and single camera, side shows Action, volume and side buttons.]
Feature stacked.
Value packed.
[iPhone 16 in Ultramarine finish, partial-screen display and side angle shows - Action, volume and side button. Back exterior shows advanced dual-camera system in top left corner.]
Amazing performance.
Durable design.
Beautiful and durable,
by design.
[iPhone 17 Pro in cosmic orange finish, back exterior showcasing Pro Fusion camera system, LiDAR flash, and microphone.]
Picture your best
photos and videos.
[Close-up black and white photo of person in sunglasses and large hat]
New look. Even more magic.
Available in select languages
[iPhone display, all screen design with iOS 26 Liquid Glass.]
Designed with the earth in mind.
[iPhone Air in Sky Blue finish, back exterior showcasing Fusion camera system, 2-in-1 lens, LiDAR, flash and microphone]
Your data.
Just where you want it.
[Silver Apple logo with padlock loop replacing leaf on top of logo]
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