Viewing: www.apple.com

Feature	[privacy_icon_safari__ddxri29vssya_large.png] Safari	[privacy_icon_chrome__cj6xupn3eoia_large.png] Chrome
Blocks third-party cookies from tracking you by default	Yes	No
Fights tracking with machine learning	Yes	No
Removes unique trackers from URLs in Private Browsing	Yes	No
Hides your IP address from known trackers	Yes	No
Prevents web extensions from seeing your browsing by default	Yes	No
Blocks known trackers in Private Browsing	Yes	No

AppleIntelligence.

Great powers come
withgreat privacy.

AppleIntelligence is the personal intelligence system that helps you write, express yourself, and get things done effortlessly.* With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data not even Apple.

On-device
processing allows AppleIntelligence to be aware of your data without collecting yourdata.

Private Cloud Compute extends theprivacy of Apple devices for more complex requests.

Available in select languages*

Learn more about AppleIntelligence

You can lock apps to require Face ID or a passcode.
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Touch and hold the app youd like to lock.
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Now tap Require Face ID to lock this app.
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You can also easily unlock the app again.
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Safari throws trackers off yourtrail.

Safari

Some websites allow hundreds of different data collection companies to watch you, build a profile of you, and serve you ads as you browse the web. Intelligent Tracking Prevention in Safari uses on-device machine learning to help block those trackers. And you can get a snapshot of all the cross-site trackers Safari is blocking by visiting your Privacy Report in the Safari toolbar.

When you use Private Browsing, the details of your browsing arent saved, and the websites you visit arent shared with your other Apple devices. And starting with iOS17, iPadOS17, and macOSSonoma, Private Browsing now locks your private browsing windows when youre not using them, completely blocks known trackers from loading on pages, and removes tracking added to URLs as youbrowse.
Health keeps yourrecords underwraps.

Health

From your heart rate to your menstrual cycle, apps and devices for your health can give you insight into some of your most personal details. With the Health app, youre in charge of what information youd like to include, what not to, and who has access to it.

When you do want to securely share your health data from the Health app with your doctors, theyll see the data you shared in a dashboard in the providers health records system.

All of your data is encrypted and only accessible with your passcode, Touch ID, or Face ID. So however you use the Health app, youre always in control of your data.
Wallet and Apple Pay help hide what youbuy.

Wallet and ApplePay

Apple Pay doesnt keep transaction information that can be tied back to you. And when you use Apple Pay, information is stored only for troubleshooting, fraud prevention, and regulatory purposes.
Maps makes your location history,history.

Maps

Where you go says a lot about you. Maps delivers a great experience without Apple knowing which stores, neighborhoods, or clinics you visit. And because Maps doesnt require a sign-in, where you go isnt associated with your AppleAccount atall.

Many personalized features, like locating your parked car, are created right on your device. Data used to improve navigation, such as routes and search terms, is not associated with your identity. Instead, that information is based on random identifiers that are constantlychanging.
Photos lets you choose who has the full picture.

Photos

Your photo and video albums are full of precious moments, friends, and your favorite things. Apple devices are designed to give you control over thosememories.

Photos is also designed so that the face recognition and scene and object detection which power features like For You, Memories, Sharing Suggestions, and the People album happen on device instead of in the cloud. In fact, the A13Bionic and later chips perform over 100 billion operations per photo to recognize faces and places without ever leaving yourdevice.

And when apps request access to your photos, you can share just the images you want not your entirelibrary.
Messagesareonly seen by whoyou send themto.

Messages

From inside jokes to invitations, a lot of life happens in text and video chats. Every blue-bubble message, picture, Animoji, and video is encrypted while being sent betweendevices.

Smart suggestions in Messages, like pulling up photos to send based on who youre messaging, are all done on yourdevice.
AppStore shows you whats in store for yourdata.

App Store

Every one of the more than 1.8 million apps on the AppStore is required to follow strict privacy guidelines and report how it uses your data. And every app is rigorously reviewed by a team of experts atApple.

When youre checking out an app, youll see its Privacy Nutrition Label to help you decide if it works for you. Apps you choose to download need your permission to access information like your photos or location and you can always change your mind about what you share. iOS14.5 and iPadOS14.5 or later require developers to get your permission before tracking your activity across other companies apps and websites for ads or databrokers.

Private Browsing.

Powerfully private.

Private Browsing

When you turn on Private Browsing, Safari wont save the sites you visit, your searches, or any information from forms you fill out. Advanced tracking and fingerprinting protections help prevent websites from tracking or identifying your device. And your private browsing windows automatically lock when youre not using them.
Locked and HiddenApps.

Choose
whats visible.

Locked and HiddenApps

Locked apps allow you to show your screen to someone while protecting sensitive areas of your phone. For additional privacy, you can hide a locked app. This removes the hidden apps name and icon from the Home Screen and search results, and pauses its notifications. You can access locked or hidden apps with FaceID, TouchID, or apasscode.
Passkeys.

Simple.
Secure.
So not a
password.

Passkeys

A passkey eliminates the need for a password by using a unique digital key that only works from the site or app it was created for, so you dont have to worry about website leaks or phishing. Passkeys are securely synced across Apple devices. Just use TouchID or FaceID to authenticate and youredone.
Lock Hidden Albums.

Keep Hidden
and Recently
Deleted photos
private.

Lock Hidden Albums

Your Hidden and Recently Deleted albums in Photos are locked by default and can be unlocked using your devices authentication method FaceID, TouchID, or yourpasscode.
Safety Check.

Takecontrol
in times of crisis.

Safety Check

Safety Check is a section in Settings that helps people in domestic or intimate partner violence situations quickly reset the access theyve granted to others. It also helps you manage which people and apps youve given accessto.

Learn more about personal safety with Appledevices
App Tracking Transparency.

Decide which
apps are
allowed to
track you.

App Tracking Transparency

Make more informed choices about the apps you use and the permissions you grant them. Apps are required to ask your permission when they want to track you across apps and websites owned by other companies. And you can change your preference for any app or prevent apps from asking for permission entirely inSettings.
Mail Privacy Protection.

Read, delete,
and reply
with peace
of mind.

Mail Privacy Protection

Mail Privacy Protection hides your IP address, so senders cant link it to your other online activity or determine your location. And it prevents senders from seeing if and when youve opened theiremail.

Protect your data from malware.

Apples layers of security and App Store protections help shield you from malware.

View (PDF)
Control how apps use your data.

Every day, people go about their lives unaware that their personal information is beingharvested.

View (PDF)

Apple Footer

* Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/en-sa/121115.

Privacy. Thats Apple.

Safari. Abrowser thats actually private.

AppleIntelligence.

On-device
processing allows AppleIntelligence to be aware of your data without collecting yourdata.

Private Cloud Compute extends theprivacy of Apple devices for more complex requests.

How to lock or hide an app.

You can lock apps to require Face ID or a passcode.

Touch and hold the app youd like to lock.

Now tap Require Face ID to lock this app.

You can also easily unlock the app again.

Our apps mind their business. Not yours.

Discover everyday privacy protections.

Private Browsing.

Locked and HiddenApps.

Passkeys.

Lock Hidden Albums.

Safety Check.

App Tracking Transparency.

Mail Privacy Protection.

Get the latest onprivacy.

Protect your data from malware.

Control how apps use your data.

Learn more about privacy atApple.

Our values lead the way.

Accessibility

Environment

Supply Chain Innovation

Apple Footer

Shop and Learn Shop and Learn

Apple Wallet Apple Wallet

Account Account

Entertainment Entertainment

Apple Store Apple Store

For Education For Education

For Healthcare For Healthcare

Apple Values Apple Values

About Apple About Apple

Privacy. Thats Apple. Privacy.Thats Apple.

Safari. Abrowser thats actually private.

AppleIntelligence.

On-device processing allows AppleIntelligence to be aware of your data without collecting yourdata.

On-device processing

Private Cloud Compute extends theprivacy of Apple devices for more complex requests.

Private Cloud Compute

How to lock or hide an app.

You can lock apps to require Face ID or a passcode.

Touch and hold the app youd like to lock.

Now tap Require Face ID to lock this app.

You can also easily unlock the app again.

Our apps mind their business. Not yours.

Safari

Health

Wallet and ApplePay

Maps

Photos

Messages

App Store

Discover everyday privacy protections.

Private Browsing.

Private Browsing

Locked and HiddenApps.

Locked and HiddenApps

Passkeys.

Passkeys

Lock Hidden Albums.

Lock Hidden Albums

Safety Check.

Safety Check

App Tracking Transparency.

App Tracking Transparency

Mail Privacy Protection.

Mail Privacy Protection

Get the latest onprivacy.

Protect your data from malware.

Control how apps use your data.

Learn more about privacy atApple.

Our values lead the way.

Accessibility

Environment

Supply Chain Innovation

Apple Footer

Shop and Learn Shop and Learn

Apple Wallet Apple Wallet

Account Account

Entertainment Entertainment

Apple Store Apple Store

For Education For Education

For Healthcare For Healthcare

Apple Values Apple Values

About Apple About Apple

Privacy. Thats Apple.

On-device
processing allows AppleIntelligence to be aware of your data without collecting yourdata.