Conquesting & Share Growth

Win customers when theyre ready to switch

Win competitor customers at the exact moment theyre ready to switchusing verified purchase signals, not modeled assumptions.

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[man eating a meal with a drink]

Verified Audience

Starbucks Drink & Dine

McDonalds $4.14 In store

Starbucks Drink & Dine

Verified Audience

Consumers who frequently purchase from Starbucks, spending an average of $5.48 per visit, and could be persuaded to try McDonalds for their beverage and food needs.

Why we recommend this

This audience represents a direct conquest opportunity for McDonalds. By targeting Starbucks customers, McDonalds can attract individuals already accustomed to purchasing beverages and quick-service food, expanding their market share.

Segment Highlights

$5.48

Starbucks Customer Avg Spend per Visit

A smarter way to compete for customer share

In crowded categories, growth doesnt come from expanding the marketit comes from winning customers from competitors. But most conquesting strategies rely on broad category targeting, inferred intent, or static segments that miss the window entirely. Attain gives brands the data to identify real competitor customers, spot switching behavior as it happens, and engage buyers at precisely the right moment.

Explore the Attain Dataset

Identify real competitor customers

Move beyond category proxies. Attain enables brands to identify customers who actively purchase from competing brandsbased on verified transaction data, not modeled assumptions.

Engage buyers at the moment of switching

The window to capture a switcher is narrow. Attain surfaces the live signals that show when a competitors customer is ready to move so you can be there first.

Built to detect real switching behavior at scale

Learn More Our Data

Attain captures live, verified purchase data across brands, categories, and channelsmaking it possible to identify competitor customers and switching moments with confidence. Brands can move quickly, act precisely, and compete more effectively in even the most crowded markets.

use cases

How brands use Attain for conquesting and share growth

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Understand competitive purchase behavior

Analyze real purchase data to understand how new customers enter your category, what they buy first and which behaviors signal long-term value.

[Hulu conquesting breakdown]

Target competitive customers with precision

Activate audiences built from verified competitor purchase behavior. Reach switchers, split-loyal buyers, and high-value competitor customers with messaging designed to drive trial and conversion.

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Optimize conquesting campaigns in real-time

Use live purchase data and cohort performance to adjust targeting, messaging, and spendso conquesting efforts align to real switching behavior as it happens.

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Measure true share impact

Connect conquesting to real purchases. Measure incremental conversions, share lift and revenue impact to understand what drives competitive wins.

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Built to work across your ecosystem

Attain integrates seamlessly with the platforms and partners you already usemaking it easy to activate and measure conquesting strategies without disrupting existing workflows.

Ready to take share from your competitors?

The best way to see the potential of Attains unrestricted, live purchase data is through a demo. In 30 minutes, well show you how real subscriber and player data can help you acquire high-value users, grow share of wallet, and drive measurable revenue growth.

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