White papers

A practical playbook for retail marketers: when to route users to your app vs. website, tactics for acquisition and retention, and how to measure it all.

Branch surveyed 455 marketing and growth leaders to find out how much they think ad fraud is costing them, what they’ve done about it, and why AI is making an already hard problem harder.

Branch data reveals five hidden taxes quietly draining paid UA budgets, from broken journeys to optimization lag. Learn how to identify and fix each one.

Discover strategies for health and wellness brands to grow their mobile presence, boost user acquisition and retention, and create better customer experiences.

Learn how marketing leaders in MEA are solving for measurement blind spots and privacy compliance. Get the data-backed report on the state of app growth.

Branch surveyed 300 enterprise marketing, growth, and digital leaders to understand how they’re responding to the rise of AI search from ChatGPT and Perplexity to Google’s AI Overviews.

Learn how VPs and C-suite execs at 500+ employee firms are solving for measurement blind spots and privacy compliance. Get the data-backed report on the future of financial app growth.

Learn how VPs and C-suite execs at 500+ employee firms are solving for measurement blind spots and privacy compliance. Get the data-backed report on the state of app growth.

Learn how VPs and C-suite execs at 500+ employee firms are solving for measurement blind spots and privacy compliance. Get the data-backed report on the future of financial app growth.