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Clay | Build systems to grow revenue
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Data infrastructure

Agents

Orchestration

  • Workflows [Workflows]

    Workflows

    Link long form description will go in this slot here.

  • Functions [Functions]

    Functions

    Link long form description will go in this slot here.

  • AI formatting [AI formatting]

    AI formatting

    Link long form description will go in this slot here.

Execution

  • Ads [Ads]

    Ads

    Sync targeted ad audiences to Linkedin, Meta, and Google

  • Sequencer [Sequencer]

    Sequencer

    Use Clay's native sequencer or automate messaging

Clay MCP

Give reps the best prospecting data in their AI tools

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Data foundations

Pipeline generation

  • Outbound [Outbound]

    Outbound

    Link long form description will go in this slot here.

  • Automated inbound [Automated inbound]

    Automated inbound

    Build ads audiences and sync them to major ad platforms

  • PLG assist [PLG assist]

    PLG assist

    Link long form description will go in this slot here.

  • ABM [ABM]

    ABM

    Link long form description will go in this slot here.

Rep productivity

  • Rep prospecting [Rep prospecting]

    Rep prospecting

    Link long form description will go in this slot here.

  • Account research [Account research]

    Account research

    Link long form description will go in this slot here.

  • Rep assist [Rep assist]

    Rep assist

    Link long form description will go in this slot here.

Department

  • GTM Ops [GTM Ops]

    GTM Ops

    Link long form description will go in this slot here.

  • Marketing [Marketing]

    Marketing

    Link long form description will go in this slot here.

  • Sales [Sales]

    Sales

    Link long form description will go in this slot here.

  • Enterprise [Enterprise]

    Enterprise

    Link long form description will go in this slot here.

  • Startup [Startup]

    Startup

    Link long form description will go in this slot here.

Intercom

Grew their outbound-sourced pipeline by +140%

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Learn to build on Clay

  • University [University]

    University

    Link long form description will go in this slot here.

  • Guides [Guides]

    Guides

    Link long form description will go in this slot here.

  • Livestreams [Livestreams]

    Livestreams

    Link long form description will go in this slot here.

  • Cohort live classes [Cohort live classes]

    Cohort live classes

    Link long form description will go in this slot here.

Connect with GTM engineers

  • Clay community [Clay community]

    Clay community

    Link long form description will go in this slot here.

  • Slack [Slack]

    Slack

    Link long form description will go in this slot here.

  • Live events [Live events]

    Live events

    Link long form description will go in this slot here.

  • Startup program [Startup program]

    Startup program

    Link long form description will go in this slot here.

  • Campus ambassadors [Campus ambassadors]

    Campus ambassadors

    Link long form description will go in this slot here.

Work with GTM engineers

Partner with Clay

Clay Community

In Nigeria, she built a life where money wouldnt decide

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OUR COMPANY

  • About [About]

    About

    Link long form description will go in this slot here.

  • Careers [Careers]

    Careers

    Link long form description will go in this slot here.

  • Open roles [Open roles]

    Open roles

    Link long form description will go in this slot here.

  • Blog [Blog]

    Blog

GET IN TOUCH

  • Contact [Contact]

    Contact

    Link long form description will go in this slot here.

  • Press [Press]

    Press

    Link long form description will go in this slot here.

SOCIALS

  • LinkedIn [LinkedIn]

    LinkedIn

    Link long form description will go in this slot here.

  • YouTube [YouTube]

    YouTube

    Link long form description will go in this slot here.

Article NY Times

Clay allows employees to sell shares at a $5b valuation.

[]

Product

Use Cases

Solutions

Resources

Company

Pricing

Data infrastructure

Agents

Orchestration

  • Workflows [Workflows]

    Workflows

    Link long form description will go in this slot here.

  • Functions [Functions]

    Functions

    Link long form description will go in this slot here.

  • AI formatting [AI formatting]

    AI formatting

    Link long form description will go in this slot here.

Execution

  • Ads [Ads]

    Ads

    Sync targeted ad audiences to Linkedin, Meta, and Google

  • Sequencer [Sequencer]

    Sequencer

    Use Clay's native sequencer or automate messaging

Clay MCP

Give reps the best prospecting data in their AI tools

[]
  • CRM enrichment [CRM enrichment]

    CRM enrichment

    Link long form description will go in this slot here.

  • Rep prospecting [Rep prospecting]

    Rep prospecting

    Link long form description will go in this slot here.

  • Automated inbound [Automated inbound]

    Automated inbound

    Build ads audiences and sync them to major ad platforms

  • ABM [ABM]

    ABM

    Link long form description will go in this slot here.

  • Reverse ETL [Reverse ETL]

    Reverse ETL

    Link long form description will go in this slot here.

  • Outbound [Outbound]

    Outbound

    Link long form description will go in this slot here.

  • PLG assist [PLG assist]

    PLG assist

    Link long form description will go in this slot here.

  • TAM sourcing [TAM sourcing]

    TAM sourcing

    Link long form description will go in this slot here.

BY CUSTOMERS

  • Customers [Customers]

    Customers

    Link long form description will go in this slot here.

Northbeam [Northbeam]

Northbeam

Link long form description will go in this slot here.

Harmonic [Harmonic]

Harmonic

Link long form description will go in this slot here.

Lovable [Lovable]

Lovable

Link long form description will go in this slot here.

Mistral AI [Mistral AI]

Mistral AI

Link long form description will go in this slot here.

Regency Supply [Regency Supply]

Regency Supply

Link long form description will go in this slot here.

CRM enrichment

Keep your CRM clean with the highest quality data

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Data foundations

Pipeline generation

  • Outbound [Outbound]

    Outbound

    Link long form description will go in this slot here.

  • Automated inbound [Automated inbound]

    Automated inbound

    Build ads audiences and sync them to major ad platforms

  • PLG assist [PLG assist]

    PLG assist

    Link long form description will go in this slot here.

  • ABM [ABM]

    ABM

    Link long form description will go in this slot here.

Rep productivity

  • Rep prospecting [Rep prospecting]

    Rep prospecting

    Link long form description will go in this slot here.

  • Account research [Account research]

    Account research

    Link long form description will go in this slot here.

  • Rep assist [Rep assist]

    Rep assist

    Link long form description will go in this slot here.

Department

  • GTM Ops [GTM Ops]

    GTM Ops

    Link long form description will go in this slot here.

  • Marketing [Marketing]

    Marketing

    Link long form description will go in this slot here.

  • Sales [Sales]

    Sales

    Link long form description will go in this slot here.

  • Enterprise [Enterprise]

    Enterprise

    Link long form description will go in this slot here.

  • Startup [Startup]

    Startup

    Link long form description will go in this slot here.

Intercom

Grew their outbound-sourced pipeline by +140%

[]

Learn to build on Clay

  • University [University]

    University

    Link long form description will go in this slot here.

  • Guides [Guides]

    Guides

    Link long form description will go in this slot here.

  • Livestreams [Livestreams]

    Livestreams

    Link long form description will go in this slot here.

  • Cohort live classes [Cohort live classes]

    Cohort live classes

    Link long form description will go in this slot here.

Connect with GTM engineers

  • Clay community [Clay community]

    Clay community

    Link long form description will go in this slot here.

  • Slack [Slack]

    Slack

    Link long form description will go in this slot here.

  • Live events [Live events]

    Live events

    Link long form description will go in this slot here.

  • Startup program [Startup program]

    Startup program

    Link long form description will go in this slot here.

  • Campus ambassadors [Campus ambassadors]

    Campus ambassadors

    Link long form description will go in this slot here.

Work with GTM engineers

Partner with Clay

Clay Community

In Nigeria, she built a life where money wouldnt decide

[]

OUR COMPANY

  • About [About]

    About

    Link long form description will go in this slot here.

  • Careers [Careers]

    Careers

    Link long form description will go in this slot here.

  • Open roles [Open roles]

    Open roles

    Link long form description will go in this slot here.

  • Blog [Blog]

    Blog

GET IN TOUCH

  • Contact [Contact]

    Contact

    Link long form description will go in this slot here.

  • Press [Press]

    Press

    Link long form description will go in this slot here.

SOCIALS

  • LinkedIn [LinkedIn]

    LinkedIn

    Link long form description will go in this slot here.

  • YouTube [YouTube]

    YouTube

    Link long form description will go in this slot here.

Article NY Times

Clay allows employees to sell shares at a $5b valuation.

[]
Get a demo
Sign up
Latest launch:
Workflows in clay

Build systems to grow revenue

Infrastructure to get any data, run agentic workflows, and launch GTM plays.

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or install directly with
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Paste in your coding agent
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Set up the Clay plugin by following the steps in https://github.com/clay-run/agent-plugins
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Trusted by more than 500,000 leading GTM teams of all sizes. Inspired by our customers. Built with love.
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Stevie Case
Chief Revenue Officer
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view open aiview open ai
Keith Jones
GTM Systems Lead
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Stevie Case
Chief Revenue Officer
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Kyle Ketchum
Ops
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Stevie Case
Chief Revenue Officer
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+140%
outbound
pipeline
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Stevie Case
Chief Revenue Officer
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Stevie Case
Chief Revenue Officer
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Stevie Case
Chief Revenue Officer
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80%+
enrichment
coverage
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Stevie Case
Chief Revenue Officer
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Stevie Case
Chief Revenue Officer
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Stevie Case
Chief Revenue Officer
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All inbound
qualified and scored with Clay
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Adam Wall
Head of Sales Operations
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Stevie Case
Chief Revenue Officer
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2x
demos from
cold email
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Stevie Case
Chief Revenue Officer
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Stevie Case
Chief Revenue Officer
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3x
reply
rate
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Stevie Case
Chief Revenue Officer
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Stevie Case
Chief Revenue Officer
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Stevie Case
Chief Revenue Officer
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+50%
SQLs
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Stevie Case
Chief Revenue Officer
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Stevie Case
Chief Revenue Officer
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David Bulmer
Sales Ops
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Stevie Case
Chief Revenue Officer
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Name
Name

GTM engineers build on Clay

Reach every buyer by finding all the datapoints possible.

TAM Sourcing
Automated Inbound
Lead Scoring
Automated Outbound
CRM Enrichment
Launch Ads
Rep Productivity

Find every account in your TAM in one place.

Job search filters targeting engineering managers or CTOs at US, UK, Australia firms hiring security engineers. [Job search filters targeting engineering managers or CTOs at US, UK, Australia firms hiring security engineers.]
Filter interface specifying search for engineering managers or CTOs hiring security engineers using AWS or Google Cloud. [Filter interface specifying search for engineering managers or CTOs hiring security engineers using AWS or Google Cloud.]

Enrich, score, and route every lead to the right rep in minutes.

Email preview showing a message to Justin about a demo request and scheduling a 30-minute demo with Amy. [Email preview showing a message to Justin about a demo request and scheduling a 30-minute demo with Amy.]Demo request form with filled fields: First name Justin, Last name Tanner, Company Acme Corp, and Submit button. [Demo request form with filled fields: First name Justin, Last name Tanner, Company Acme Corp, and Submit button.]
Table of demo form submissions with names, employee count, status, phone, territory, rep, and draft emails. [Table of demo form submissions with names, employee count, status, phone, territory, rep, and draft emails.]
Demo request form with fields for first name, last name, company, and a submit button over data and email preview. [Demo request form with fields for first name, last name, company, and a submit button over data and email preview.]

Prioritize the highest-converting leads using real-time intent and engagement signals.

Table showing six company names and their corresponding scoring categories from T1 to T3. [Table showing six company names and their corresponding scoring categories from T1 to T3.]Lead Score Formula with conditions for T1, T2, and T3 accounts based on PLG user, sales roles, and revenue. [Lead Score Formula with conditions for T1, T2, and T3 accounts based on PLG user, sales roles, and revenue.]
Lead score formula window and sample output table showing company names with T1 to T3 scoring tiers. [Lead score formula window and sample output table showing company names with T1 to T3 scoring tiers.]

Personalize outreach with live intent signals to reach the right buyers at the right time.

Interface to add a promotion signal with filters for New title containing VP or Director, and Sales. [Interface to add a promotion signal with filters for New title containing VP or Director, and Sales.]Email congratulating Jenna on promotion to VP of Revenue Operations at Northstar Health and hiring updates. [Email congratulating Jenna on promotion to VP of Revenue Operations at Northstar Health and hiring updates.]
Table of warm leads at T1 and T2 accounts showing names, companies, titles, tiers, and last engagement dates. [Table of warm leads at T1 and T2 accounts showing names, companies, titles, tiers, and last engagement dates.]
Email congratulating Jenna on promotion to VP of Revenue Operations at Northstar Health with promotion signal filter UI. [Email congratulating Jenna on promotion to VP of Revenue Operations at Northstar Health with promotion signal filter UI.]

Keep CRM records accurate, complete, and continuously refreshed with live data.

Clay app interface showing data enrichment, cleaning, and record updating sent to CRM integration. [Clay app interface showing data enrichment, cleaning, and record updating sent to CRM integration.]
CRM audience table showing names, companies, LinkedIn URLs, emails, and phone numbers of contacts. [CRM audience table showing names, companies, LinkedIn URLs, emails, and phone numbers of contacts.]
CRM interface showing a lead list with names, companies, and a Clay data clean room popup for data tools. [CRM interface showing a lead list with names, companies, and a Clay data clean room popup for data tools.]

Turn top accounts from your CRM into precision ad campaigns on LinkedIn, Meta and Google Ads.

Chart comparing LinkedIn, Meta, and Google Ads with match rate, contacts sent, and audience size. [Chart comparing LinkedIn, Meta, and Google Ads with match rate, contacts sent, and audience size.]Dropdown menu with options to sync to ad platforms, export to campaign, send to workflow, and export action button. [Dropdown menu with options to sync to ad platforms, export to campaign, send to workflow, and export action button.]
Dashboard showing ad platform export menu and ABM targets for LinkedIn, Meta, Google Ads with stats. [Dashboard showing ad platform export menu and ABM targets for LinkedIn, Meta, Google Ads with stats.]

Automate research, prep, and follow-ups to let reps spend time closing deals.

Slack message from Clay Agent with a brief for an 11am demo and buttons to approve and send or edit. [Slack message from Clay Agent with a brief for an 11am demo and buttons to approve and send or edit.]Agent builder interface with prompt to prep reps for first call and write follow-up email summarizing key points. [Agent builder interface with prompt to prep reps for first call and write follow-up email summarizing key points.]
Dashboard showing warm leads at T1 & T2 accounts with names, companies, job titles, and last engagement dates. [Dashboard showing warm leads at T1 & T2 accounts with names, companies, job titles, and last engagement dates.]
User interface for building an agent to prep reps' first call and email follow up summarizing key themes and steps. [User interface for building an agent to prep reps' first call and email follow up summarizing key themes and steps.]

What do you want to build?

prompt:

Build, test, and scale any GTM play you can imagine.

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Orchestration
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Orchestration
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Orchestration
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Orchestration
Data

Get data from the most complete data marketplace

One contract to buy data from 200+ data and AI vendors in Clays marketplace. Create intent signals from anything on the internet. Bring 1st and 3rd party data together.

Anthropic 3xd their enrichment rate with Clays data marketplace.

Intercom grew outbound pipeline 140% by continuously researching target accounts for headcount change, technographics, and web intent.

Mistral AI cut the time to map their TAM and score accounts from 2 months to 10 days.

Start free trial
Explore data marketplace
Blue magnifying glass showing enlarged orange ball near a tray with pink, red, and blue balls. [Blue magnifying glass showing enlarged orange ball near a tray with pink, red, and blue balls.]
agents

Create agents who mimic your best reps

Mine the web for custom data points to research and qualify accounts. Constantly monitor accounts for reasons to engage. Prep reps with the detail they need to tailor every touchpoint.

OpenAI used Clay to fully automate pre-call prep by researching prospect bios, earning reports, and company changes in the last 90 days.

Canva saved 4 hrs/rep/week by automating contact sourcing to feed their agentic AI outbound motion.

Vanta cut post-call follow-up time from 3 days to <1 with agents tailoring messaging based on SOC 2 badges, compliance signals, and security job posts.

Start free trial
Explore agents
Small retro robot with a square head, blue and red eyes, and an orange satellite dish on top. [Small retro robot with a square head, blue and red eyes, and an orange satellite dish on top.]
orchestration

Orchestrate workflows across tools in real time

Connect every GTM or AI tool to a common data layer. Update data across millions of records in your CRM and data warehouse. Define GTM logic once to re-use in every play.

ElevenLabs increased SQLs by +50% by reducing speed-to-lead to <5 mins.

Verkada 2xd warm lead replies by automatically analyzing email replies to route to the right nurture campaign.

Lovable booked 50% more qualified meetings per rep by routing prospects to best-fit rep based on firmographics and current company priorities.

Start free trial
Explore the GTM data layer
Green puzzle cube with paths fitting colored balls near matching shape holes and ramps with balls. [Green puzzle cube with paths fitting colored balls near matching shape holes and ramps with balls.]
execution

Launch new plays as fast as you have ideas

Trigger emails, ads, and more with integrations to your existing GTM tools. Write 1:1 messaging for every prospect programmatically. Launch new tests in days.

Rippling 2xd cold email performance by automatically tailoring email copy based on persona and enriched account data.

Legora increased qualified lead volume +60% using research agents to trigger personalized campaigns to ICPs based on their public interests.

Figma increased PLG conversion by automatically prospecting into self-serve accounts with both usage spikes and recent hiring signals.

Start free trial
Learn more about building plays
Pink mechanical lever with cubes showing bell, megaphone, and paper plane icons catching colored balls. [Pink mechanical lever with cubes showing bell, megaphone, and paper plane icons catching colored balls.]
GTM INFRASTRUCTURE

Build systems that make reps more productive

Start free trial

Reps can self-serve the best prospecting data. Chat to get full account context in natural language. Build centralized workflows for any rep to run.

Pendo reps hit 200% of quota using agents for account research, tailored messaging and pre-call prep.

Hex sales reps got a +50% lift in their close-rate by contacting qualified leads the same-day they show intent.

Terrapinn generates +19% more revenue per rep and reduced acquisition cost by 90% using Claygent to find and qualify leads.

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Hear from the teams that grow with Clay

Hex ai tech logo [Hex ai tech logo]
How Hex increased inbound win-rate 50% using Clay
Read case study
How Hex increased inbound win-rate 50% using Clay
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Start free trial
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How Verkada GTM team expanded in 28 European countries using Clay
Read case study

Learn more about GTM engineering

[]
Conference

Sculpt: The go-to-market conference returns in 2026

Get tickets

Get started with Clay

Find the content that helps you level up your GTM skills and build confidently with Clay.
Go to University
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Livestream

How Clay Uses Clay: ABM campaigns to break into Tier 1 accounts

Watch
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Community story

Sandra has built the Clay community in Lagos

Read story
Come and join us
See open roles
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Graduate woman in cap and gown holding a diploma with a Pakistani flag on a rocky hill behind her. [Graduate woman in cap and gown holding a diploma with a Pakistani flag on a rocky hill behind her.]
Community story

Where girls often choose between career or marriage, she carved her own path

Read story

Turn your growth ideas into reality today

Start for free today. No credit card required.

Start free trial
Get a demo
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Use cases

Customers

Product

Blog

Resources

Company

Legal

Customers

Legal

Clay logo, go to homepage [Clay logo, go to homepage]
Born in Brooklyn
2026 Clay Labs Inc.
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