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The humble sock is frequently forgotten, written off as a boring but essential final touch before rushing out the door, but there's nothing worse during a hectic day than continually feeling them slip down in your shoe. Meanwhile, those quirky Christmas socks feel fun until you turn up to a formal event or serious meeting, sit down and find you're suddenly showing off your festive gnomes as your trouser legs have ridden up.
What this means is a smart and sophisticated pair can genuinely perfect a special event or daily ensemble for minimal extra effort - they don't even need ironing. Shoppers have been singing the praises of an A-list sockmaker worn by stars including Chris Evans, Barry Keoghan, Jude Law, Ryan Reynolds, Pierce Brosnan and Sebastian Stan, with some declaring they 'didn't want to wear any other brand' but The London Sock Company at their weddings. Shoppers can currently get a 20% discount on everything on site using the code SUMMER20 until July 31, making it the perfect time to grab a gift or just spruce up the sock drawer.
For anyone wondering what makes them so remarkable, the brand boasts an extensive range of socks designed in London and manufactured in Portugal and claims they're the 'key to walking brighter.' As well as celebs, the brand says they're worn by thousands of men everywhere for day-to-day wear, reports the Mirror, with The London Sock Company working with London charity Suited and Booted to help style men and boost their confidence as they prepare for job interviews.
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One of the standout choices is the Dash of Class Navy six pair box, which includes the French Blue pair sported by Pierce Brosnan, usually priced at 98 but with the discount code, the box comes down to 78.40. Devotees of Russell Crowe might be tempted by the Dash of Class Black Collection, featuring the Ebony Black design worn by the actor, while there's also the French Blue socks modelled on John Lithgow included in the Dash of Class Navy Collection.
For those who favour a splash of colour, the Simply Pastel Trainer 6-Pair Box could be an attractive option, normally costing 76 but dropping to 60.80 with the discount. New customers keen to sample a pair might go for the 16 Simply Sartorial Socks now available for just 12.80.
Shop the Navy Simply Sartorial Socks at The London Sock Company
Meanwhile, elsewhere on the high street, Selfridges is retailing the Paul Smith 3-pack cotton blend socks for 70. They come beautifully presented in a box, making them an ideal gift option.
Meanwhile at Falke, the No. 6 Finest Merino and Silk Men Socks cost 47 and boast premium silk alongside temperature-regulating merino wool, with personalisation available for an extra 5.
Turning back to The London Sock Company, founders Ryan and Dave believe that 'socks may be a little thing, but they have the power to make a big difference. ' Beloved by stylists and A-listers alike, The London Sock Company's creations are red carpet regulars and feature in high-profile photo shoots, though their comfort and style have also made them wardrobe essentials for celebrities across the globe.
Trustpilot reviews for The London Sock Company paint a largely positive picture, with the fashion brand securing 86% five-star ratings.
One customer declared: "Consistently superior product. Look great, wash great and durable." They continued: "Simple and elegant. Great colours. Great fit, slide right on with little effort. They maintain their shape after countless washings."
Another shopper described them as 'perfect dress socks for office and formal occasions,' adding: "Great product, sensible designs, good delivery. Had these for my wedding and it was perfect!"
Shoppers love the range of colours, with many praising the bright options. One customer explained: "I wanted a pair of quality socks to match a newly purchased pair of brown Doc Martens shoes. Found these when researching yellow herringbone socks. They looked perfect so ordered two pairs. They arrived the next day in quality packaging. The socks are magnificent. You can tell the quality immediately when touched. I am a size 11 and the Medium is perfect. They look fantastic on with my Docs. They pick up the colour of the yellow stitching and yellow and brown laces on the shoes. I am so pleased with them."
Another five-star reviewer explained: "A luxury experience. The socks are nicely packaged and always look great wash after wash. The quality is always excellent."
However, one shopper did note that they found the socks a tad pricey, remarking: "Great socks, made in Europe. Just the price is a little bit high."
Despite this, another London Sock Company shopper said: "I love these socks. The blend of Scottish lyle cotton, polyamide and elastene means they breathe, don't slip and fit all day very comfortably. I can't stop buying them!
One shopper even declared her husband a 'fan for life,' adding: "Your socks are a welcome luxury for my husband, who is a fan."
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