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Gen Z Brit say gross beach toilets, dying phone battery and parking nightmares are the worst things about a day at the beach. A new poll of 2,000 people reveals the top beach day grumbles for young adults, with filthy loos (43%), parking nightmares (30%) and seagulls nicking your chips (25%), leaving the TikTok generation fuming.
Another 12% whinge about losing signal, while one in ten (11%) cant see their screen in the sun, and nearly as many sulk because theres nowhere to charge their phone. The seas too cold (19%), the walks too long (20%), and sandy feet (21%) are also among the top beach day moans.
It would appear phones matter more than sun cream for todays youth. As many as 84% of Gen Z say poor signal does their head in, and the same number panic their tech will get trashed.
Seven in ten (70%) say a dying battery ruins the day, compared to just 37% of boomers. Three in ten Gen Z and over a quarter of millennials have actually bailed on the beach early because their phone was running low.
And while the nation may have a few beach day grumbles, the research also found that on average, Brits enjoy at least four beach days every summer with 90% saying that some of their best summer memories are from time spent on the beach, proving that a little sand in your shoes is still a price many are willing to pay.
When it comes to the most nostalgic seaside holiday memories from childhood, eating fish and chips wrapped in newspaper at the beach by the sea (55%), spending time with the whole family (51%), arcades filled with 2p machines (45%) to collecting seashells (44%) and eating sticks of rock (36%) all hold special memories.
Echo tech brand Hive, have created a solar powered beach parasol, which can charge phones and gadgets. Harnessing the power of the sun, the parasol generates renewable electricity that can be used to keep gadgets topped up throughout the day, providing shade and power for beachgoers.
Susan Wells, Solar Director at Hive said: "When the weather heats up, Britain heads to the coast, but beaches rarely offer power. Dead phones and no charging points have become a familiar frustration, especially when people rely on their devices for digital tickets, maps, messaging and mobile payments.
At a time when energy can feel unpredictable, we wanted to give people a way to feel more in control so with the Hive Powersol, we're literally harnessing the power of the sun to keep Britain powered up, wherever they are."
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