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GTA 6 $100 price fear dubbed 'ridiculous' as gaming expert rages why it makes 'no sense'

After one analyst suggested GTA 6 could be priced at $100 to help 'save' the video game industry, another has called the suggestion 'ridiculous and 'a bridge too far'

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When will we get our next glimpse at GTA 6?(Image: Still)

While some GTA fans are convinced we're getting another GTA 6 trailer this week, we're still a little 'up in the air' about how much Rockstar's next mega-hit is going to cost us.

We reported previously that one analyst had suggested Rockstar Games could 'save' the video game industry by pricing the game higher than the standard $60-$70, potentially reaching as high as $100, thereby giving other developers and publishers confidence to do the same.

Now, another analyst has rubbished the idea, saying the idea of Rockstar charging $100 for the base game of GTA 6 would be "ridiculous".

GTA 6 pricing suggestion rubbished by analyst

Posting on Bluesky, longtime industry analyst Mat Piscatella from Circana (formerly NPD) said "This is getting so much run but it's ridiculous."

"There's no need to make the base price of any game $100. Special editions, collector's editions, gold/silver editions, etc etc do the same thing, and a high % of day 1 buyers jump on those at their elevated price points."

"There's just no need," he added, before following up to say "You want to make the funnel as wide as possible, while also optimizing launch $."

"You don't do this be [sic] making the base price of a game so high that the funnel narrows."

"It just makes no sense. At all."

Thankfully, we won't have long to wait to find out how Rockstar plans to price GTA 6, or whether it'll hit 2025 or slip to 2026.

The studio's parent company, Take-Two Interactive, has an earnings call on the horizon that's likely to reveal more about the most anticipated game in history.

As we covered recently, there's also a very cheeky parody game you can play sooner called Grand Taking Ages, which might help you pass the time while we wait for more news on Rockstar's crime epic.

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