Unlucky man beaten and robbed immediately after buying 300 iPhones at Apple store

A 27-year-old man was reportedly robbed immediately after making a big purchase at the Apple Store - thieves attacked him and made off with 125 of the 300 iPhones he had just bought

Ciarn Daly Technology reporter

15:53, 30 Nov 2022Updated 15:53, 30 Nov 2022

[(FILES) In this file photo taken on September 19, 2019 the newly renovated Apple Store at Fifth Avenue is pictured in New York City. - A majority of employees at a US Apple store have voted to form a union on June 18, 2022, a first for the tech giant, which has so far tried to discourage unionizing attempts (Photo by Johannes EISELE / AFP) (Photo by JOHANNES EISELE/AFP via Getty Images)]

The man was reportedly assaulted and stolen from right outside the New York Apple Store(Image: AFP via Getty Images)

A New Yorker was attacked and robbed just minutes after dropping tens of thousands of pounds on 300 iPhone 13s.

On Monday morning, the unnamed 27-year-old man was leaving the Apple Store on Fifth Avenue in New York with 300 iPhone 13s in three bags.

As he was walking to his car, another vehicle pulled up and two men leapt out demanding the bags.

After trying to defend himself, the victim was punched in the face before the thieves ultimately made off with one of the bagscontaining around 125 iPhones worth approximately 79,000 ($95,000).

[The victim had bought 300 iPhone 13s]

The victim had bought 300 iPhone 13s(Image: Bloomberg via Getty Images)

According to MacRumors, who cite 1010Wins Radio in New York, the NYPD said the attack occurred early on Monday morning. The man refused medical attention and was not badly injured.

He reportedly bought hundreds of iPhone 13s to resell through his small business.

The Apple Store in question is open 24/7 and the man likely bought them at a strange hour to avoid becoming a target of crime during broad daylight.

This strategy clearly did not work, despite his best efforts.

[The Apple store on Fifth Avenue on Black Friday in New York, U.S., on Friday, Nov. 26, 2021. Consumers are finding some of the least-generousBlackFridayand Cyber Week deals on record because of inflation, robust demand and diminished product availability. Photographer: David 'Dee' Delgado/Bloomberg via Getty Images]

The Fifth Avenue Apple Store is open 24/7 (Image: Bloomberg via Getty Images)

The NYPD says it is investigating the incident and has not yet released a description of the suspects.

The victim has not been met with much sympathy.

One commenter said: "Not the brightest bulb to be walking the streets of crime-ridden NYC after being seen purchasing hundreds of iPhones at 1AM. Bet he will never do that again. Maybe from now on just have them shipped to his business like a normal person."

Despite being superseded by the iPhone 14 this September, the iPhone 13 was only released last year and is still one of Apple's best-performing models.

This week, rumours have emerged that the iPhone 15 will feature a 'state of the art' camera sensor made by Sony.

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