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It has been 10 years since Pokmon Go was launched. At the time, the augmented reality (AR) mobile game went viral and sent people across the globe into frenzy catching virtual Pokmon in the real world. Since then, the app has upgraded and added many more features and each year, the game developer hosts various events, including in-person festivals and tours.
To celebrate this year's 10th anniversary of the game, the company Scopely hosted three Pokmon Go Fest in three cities - Tokyo, Chicago and Copenhagen - and without a doubt, I decided to go to the Danish capital for two days of Pokmon hunt.
The Go Fest offers a park experience and a city experience, so to reactivate my Pokmon Go muscle memory, I spent my first day at Flledparken. There were tents dotted around the area but the first thing I spotted was the humongous inflatable Pikachu, and the merchandise store was just nearby.
People were serious about this event and many of them dressed up for it. I saw a content creator doing livestream in his handmade Mewtwo costume, a man with an Eevee cap and a boy in a Charizard costume. As for myself, I dressed up as a Pokball in my Stine Goya (Danish designer) red jacket and a yellow Izipizi sunglasses. I also came prepared with a power bank, and this one from Burga kept my phone running till the end of the day.
Throughout the day I was walking in the park catching Pokmons but on the app, there were virtual "gyms" for players to join and battle. If you didn't have the app with you, it's quite a sight when you bumped into a group of strangers standing at the same place and swiping their phones non-stop.
"What are they doing?" was the question in my mind for the first day, because I had no idea. Near the end of the morning session, I came across a massive group of players (who looked like they were in a glitch to me), holding their phones up and putting it down and repeating it for three times. They applauded each other without a word and they dispersed.
Turns out, it was a special "raid" and some 2,000 people were battling a Mega Mewtwo X and Mega Mewtwo Y. I spoke to Christina, a dedicated Pokmon Go fan from Germany and she explained to me the fun of attending a Pokmon Go Fest. She said: "If you have watched the anime, you'd remember Ash and his friends visited different 'dojos' [or as we call it, gyms] and battle against other trainers. We are doing the same here with our phones.
"It is a very fun and unique way to bring the community together, and to see that happening in person, it is amazing."
When the game was first launched, it was not uncommon to see people out and about on the hunt for Pokmons and making friends along the way. And Pokmon Go Fest brings a close-knit community together.
The second day I decided to go for the city experience. The idea is to follow a route to collect stamps, and you can do a bit of sightseeing while catching Pokmons. Going solo on the experience, I packed with me a water bottle, power bank and a Secrid wallet. The RFID-protected card holder with a mechanism that allows me to slide the cards out with one hand when I was busy catching Pokmons the other. I put my ID, bank cards and hotel key card in, with extra slots for bank notes or memo notes.
The stamp rally route took me to the Lego Store in Tivoli Gardens, the Lego Store in Copenhagen city centre, then the King's Garden, a riverside Gefion Fountain and finally Faelledparken. It was a 25,000-step day out, and I enjoyed it thoroughly. I also managed to join the "Mega Mewtwo raid" at the end and caught a 98% IV Mewtwo with a Copenhagen background [pardon the lingo].
All city-based Pokmon Go Fest have completed, but there is a Pokmon Go Fest Global in July, and it is free for all players. All you need to do is to download the app and log in during July 11th and 12th from 10am to 7pm local time.
2026 is the new 2016 indeed.
Tiffany Lo is a Fashion and Beauty Lead at The Mirror, The Express and Daily Star. She covers trending lifestyle & beauty products, affordable fashion finds and life hacks. She is also interested in anything viral on TikTok and Instagram. Tiffany previously worked as a senior video news reporter at the Daily Star. If you think you have a story on these, get in touch.
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