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New seaside deckchair makes shopping and scrolling easier for beachgoers

The deck chair which dates back to the late 1800s, and it's now been given a modern twist which could become a staple along British shorelines

The traditional deckchair has been revamped for the 21st century to accommodate today's beachgoer, complete with a phone charger and screen glare shield. The invention, which dates back to the late 19th century, has now been modernised in a way that could become a common sight along UK beaches.

The prototype includes solar panels and a battery pack to keep electronic devices charged. It also features a drinks holder, a built-in fan, and a custom horn to scare off pesky seagulls. It follows research that showed one in five Brits shop on their phones or tablets while at the beach.

[deckchair prototype]

A fifth of Brits admit they now shop on their phone or tablet at the seaside(Image: PinPep)

A survey of 2,000 adults revealed that clothes and fashion items are among the top purchases, with nearly a fifth spending between 51-75 when shopping online at the beach, and some splurging up to 200.

However, issues such as phones overheating and lack of WiFi prevent consumers from enjoying a smooth scrolling experience on the beach.

Other obstacles include lack of shade and sand getting into the phone charger port.

Consumer behaviour and retail expert Dr. Amna Khan, speaking in collaboration with the brand, said: "Smartphones have transformed nearly every aspect of our lives, from how we navigate our cars to how we manage our health and shop for essentials.

"This digital shift has made shopping anytime, anywhere second nature even on the beach, positioning it as the next frontier for a tech refresh. The once simple beach experience is getting a long-overdue upgrade.

[deckchair prototype]

The deckchair has a phone charger and a glare protector(Image: PinPep)

"With tech-enhanced deckchairs featuring innovations like built-in glare-blocking screens, beachgoers can now seamlessly blend relaxation with connectivity, reflecting the evolving expectations of today's digital-first lifestyles."

PayPal have created the modern seaside seat which Brits can visit from the 9th August in Brighton

Dave Jones, head of consumer from PayPal, which has introduced a three per cent cashback incentive to help people put money back in their pockets, added: "We can see from our research that more and more people are bringing their phones to the beach, and their shopping habits too.

"That's why we've reimagined the classic deckchair with a modern twist, making it easier to stay connected and even earn cashback while soaking up the sun."

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