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Forget the green room - ITV's hottest new VIP destination is now the posh toilets after bosses created a special luxury loo for celebrity guests and daytime presenters.
The upgraded toilets are a new feature in their new studio, after some ITV presenters were reportedly asked to share communal dressing rooms due to budget cuts, and they can only be assessed by those granted special passes.
The plush facilities come complete with candles, fresh flowers, and essential oil-diffusers, giving ITV stars somewhere more glamorous to answer nature's call.
A source told The Sun: "The fancy new loo is the talk of the set because you need a special pass to access it, not just any crew member can waltz in.
"Of course, they want guests to have nice facilities to use when they come in and cant have people getting changed in meeting rooms.
"There were a few teething problems at the beginning of the year but bosses have done their best to add pockets of opulence to make the surroundings as pleasant and appealing as possible to guests."
The upgrade comes after it was reported that presenters have been forced to share dressing rooms and communal loos in their new smaller central London studios.
According to sources stars including Christine Lampard, 47, have been forced to change in meeting rooms, go without a glam team and take media shots in stairwells due to the lack of space.
The Sun on Sunday alleged that Lorraine Kelly, 66, was the presenter to have her own toilet in her living room which is nothing like what hosts were used to at the previous West London location that had much more space.
Meanwhile, Lorraine and Loose Women's rolling contracts have been renewed until 2027 although they've expressed disappointment after budgeting cuts saw shows being made shorter and aired less throughout the year.
Lorraine previously said: "Its really rubbish. A lot of my team got made redundant.
"It was really hard and harder for them. We were very close-knit but its all about budget.
"All television shows are in the same boat, were not alone."
According to sources there's a "positive vibe" backstage and stars have "settled in" at the new studios now.
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