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ITV This Morning's Ben Shephard distracts viewers minutes into live show

Ben Shephard and Cat Deeley hosted Wednesday's episode of This Morning, with fans quickly left distracted

[ITV This Morning's Ben Shephard distracts viewers minutes into live show]

ITV This Morning's Ben Shephard distracts viewers minutes into live show(Image: ITV)

This Morning star Ben Shephard left viewers distracted just minutes into the latest live show.

During Wednesday's (March 4) edition of the hit ITV programme, Ben and his co-host Cat Deeley brought viewers their morning dose of celebrity interviews, showbiz updates, and lifestyle tips. Meanwhile, Sharon Marshall presented the soap segment, while award-winning author Liz Pichon offered advice for parents ahead of World Book Day.

However, fans were quickly left distracted by Ben's bright pink jumper. Many were surprised at the outfit choice, while others praised the star for donning something different.

"Absolutely love the pink sweater, Ben," one person wrote on X (formerly Twitter), with another adding: "Don't see Ben dressed in pink too often."

[ITV viewers were left distracted]

ITV viewers were left distracted on Wednesday(Image: ITV)

A third said: "@benshephard in pink should be so wrong but, somehow, it's so right," with another viewer noting: "This pink jumper is causing so much controversy."

Regular commentator Tom Swarbrick also made a joke about Ben's jumper during the morning view segment, saying: "The minute you put on a cerise jumper, you've gone mad."

During the segment, Cat and Ben spoke to Tom and Bryony Gordon about the day's biggest headlines. They began discussing the "Dutch" sleeping method, which involves sleeping with the curtains open so people wake up to natural light.

Tom then revealed that his wife suffers from sleepwalking, which led her family to call the fire brigade during her university days. "We've been out of the house, we've been round the rooms. It's hereditary," he shared.

[Tom Swarbrick appeared on the show]

Tom Swarbrick appeared on the programme(Image: ITV)

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"She climbed out of a fourth-storey window of the student accommodation [she was staying in]... It's an absolute nightmare."

"That's terrifying," a shocked Cat replied.

Later in the programme, Cat and Ben interviewed Welsh actress Eve Myles, who is starring in a new ITV detective drama. Gone is inspired by the true story of a detective who solved the cold case murder of a 17-year-old girl in the 1980s.

The six-part fictional series, which also stars David Morrissey, follows Detective Annie Cassidy, played by Eve, as she attempts to solve the mysterious case of a missing woman.

This Morning airs weekdays on ITV at 10am

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