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FreeWheel gives you the control to build what sets your business apart. With advertising APIs and developer tools designed to integrate, automate, and extend premium video, streaming, and CTV advertising businesses, you can apply your own data, logic, and AI to create differentiated solutions and move from idea to production with less friction.
You need more than out-of-the-box tools. That flexibility starts with the ability to automate workflows, connect proprietary systems, apply your own logic, and operationalize AI in ways that fit how your business actually works. FreeWheel supports that model with APIs and developer tools already trusted by more than 300 customers and partners to build, extend, and scale.
Automate and run end-to-end workflows on your terms.
Automate tasks that are too slow, too repetitive, or too complex to manage by hand. Run workflows at scale through your own systems instead of relying on manual execution in the UI.
Apply your own logic to extend FreeWheel capabilities and differentiate your business.
UseFreeWheelas a foundation while building what makes your business different. Bring in proprietary signals, create custom decisioning, and operationalize strategies beyond standard functionality.
Move from experimentation to production with less friction.
Get teams building faster with developer tools, testing environments, and documentation designed to make integration clearer and more predictable.
Automate campaign setup and execution workflows
Build custom bidding and optimization strategies
Create customaudiencetargetingparameters and real time user segments
Use AI to analyze performance andtake action
Automate monetization and deal workflows
Apply custom yield and operational logic
Integrate ad delivery into streaming experiences
Reduce manual operational work
Build differentiated tools on top ofFreeWheel
Power customer-facing applications
ExtendFreeWheelinto broader ecosystems
Influence platform adoption through integrations
[dev-tool-img2-1.jpg]
Across TV, streaming, and CTV advertising, FreeWheel gives customers and partners the flexibility to tailor workflows, connect systems, and create differentiated solutions spanning buying, curation, ad serving, and monetization.
Build custom experiences and workflows on top of FreeWheel Buyer Cloud, Curation Hub, Streaming Hub, and SSP.
Access APIs, manage permissions, and test integrations in sandbox environments.
[Model Context Protocol Server]
Connect AI agents to FreeWheel capabilities through a standardized, secure interface built for LLM-powered workflows.
Get Connected:
Buyer Cloud
Streaming Hub
Design and build your own bid decisioning algorithms for proprietary win/loss and pricing logic.
Enrich bid requests with additional data of your choice to support custom segmentation, scoring, and signal enhancement.
Enable FreeWheel ad serving directly in video players and control how ads are delivered andrendered.
Whetheryoureautomating workflows, extending platform capabilities, or building AI-driven solutions,FreeWheelgives customers and partners the tools to move faster and build what sets them apart.
ExploreAPIDocumentation
Request API accessas a FreeWheel partner
Talk toFreeWheel
2026 FreeWheel. All rights reserved.
2026 FreeWheel. All rights reserved.
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