Hej, were Klarna
Were here to set the new standard for
how people shop and payproudly Swedish.
Get the app:
Smarter shopping starts here
At Klarna, we're redefining the shopping experience to help people get more out of their money. Here's how:
Pay your way: Choose from interest-free payment plans and customizable payment options.
Earn while you shop: Convert cashback to money in your Klarna balance.
Secure shopping: Keep your data safe using advanced encryption and 24/7 fraud monitoring.
Our history
Made in Stockholm
Three young Swedish entrepreneurs had a brilliant idea back in 2005but not the best name. Kreditor became Klarna in 2010.
![[Growth graph]](https://locker.klarna.com/m/3d428a8d3be433c1/webimage-Web_Body_OurHistory_Card2_1x1_Global.png){kind=link}
Unicorn status unlocked
In 2012, Klarna reached a significant milestone with a $1B+ valuation, recognizing our rapid growth and market impact.
Klarna's family grows
In 2014, Klarna acquired SOFORT, creating Europes fastest-growing online payments group.
A bold new era
In 2017, Klarna transformed from blue to bold pink, and secured a full banking license, expanding our capabilities to serve customers.
The Klarna app arrives
Launched in 2018, the Klarna app provides users with tools for smarter shopping, budget management, and seamless payments across online and in-store experiences.
The smart spending leader
As of 2025, Klarna is a leader in digital payments, offering flexible payment options, cashback, and financial tools to millions of shoppers worldwide.
The numbers don't lie
120m
active consumers
1.2m+
merchants
3.4m
transactions per day
26
countries supported
Meet the board
The board is Klarnas top decision-making body, overseeing strategy, operations, and corporate governance to ensure accountability to both the organization and investors.
Get to know our culture
With offices around the world, our global team blends start-up energy with a drive to create bold, impactful change and redefine smarter spending.
Want to find out more?
Learn more about our latest news or how to contact us.
Customer service
Whether you need answers to frequently asked questions, or help with order inquiries, find it all on our customer service page.
Merchant support
Whether you need answers to frequently asked questions, help with order inquiries, or merchant support, our merchant support page has the resources you need for your business.
Authority requests
If you represent a legal or regulatory authority and require information, please contact us here directly.
Feedback
Tell us about your experience with Klarna via feedback@klarna.com. We value your input and read every response.
Privacy
Were dedicated to providing a safe and trusted shopping experience, keeping your personal and financial information secure and private.
Press
Stay up-to-date with the latest news from Klarna. Access materials like our press kit, company info, and image library.
Shop smart with Klarna today
Get the app:
Klarna Cashback Rewards are awarded as points which can be redeemed for a credit to your Klarna balance and other benefits. Earn cashback on Klarna App purchases. Klarna balance account required to receive cashback. Cashback issuance depends on store approval and may be affected by cookie settings, combining offers, product exclusions, or other factors beyond our control. Limitations, terms, and conditions apply.