Nadim Batista-Kuttab

• Why Your 2026 ROAS Strategy is Probably Targeting the Wrong Metrics

  May 29, 2026

  Why Your 2026 ROAS Strategy is Probably Targeting the Wrong Metrics

  In the early days of performance marketing, we were all platform hackers. I remember micromanaging site-level bids

  44

  2 Comments
• Why Enterprise Brands are Abandoning the DIY Approach to Performance Marketing

  May 28, 2026

  Why Enterprise Brands are Abandoning the DIY Approach to Performance Marketing

  In the world of high-stakes digital advertising, theres an all-too pervasive myth that simple is synonymous with

  37

  3 Comments

• AI fundamentally changed how all of us work. It can be frustrating: you can throw an idea over to Claude or Lovable and get something 80% back within

  AI fundamentally changed how all of us work. It can be frustrating: you can throw an idea over to Claude or Lovable and get something 80% back within

  Liked by Nadim Batista-Kuttab

• Heyflow launched Heyflow AI today (see their trailer below). Weve been using Heyflow at Xevio since Day 1. Watching their evolution, from a clean

  Heyflow launched Heyflow AI today (see their trailer below). Weve been using Heyflow at Xevio since Day 1. Watching their evolution, from a clean

  Shared by Nadim Batista-Kuttab

• Today we announced that NBC News has chosen Taboola and our #Realize platform to power both native and programmatic display advertising exclusively

  Today we announced that NBC News has chosen Taboola and our #Realize platform to power both native and programmatic display advertising exclusively

  Liked by Nadim Batista-Kuttab

• Volunteer

  Ruwwad | Ruwwad for Development - Amman, JO

  Jun 2011 - Aug 2011 3 months

  Children

  English Language teacher
  Technical assistant
  Filmed and interviewed staff, volunteers, and children to create a promotional video.
  
  Ruwwad engages in the following:
  Child Development Programs
  Youth Organizing Programs
  Community Support Programs
  Community Led Campaigns
  

• JIBS Diploma Ceremony

  Jun 2012 - Jun 2012

  The annual graduation ceremony for students at JIBS who have successfully completed a Bachelor's or Masters degree.
  
  The university usually holds the Diploma ceremony in October, a time when many international students living abroad cannot attend. JIBS is a rapidly growing university both in terms of exchange students and international students. After months of discussion, the university agreed with the view that the graduation ceremony should be held at a time when most students are able Show more

  The annual graduation ceremony for students at JIBS who have successfully completed a Bachelor's or Masters degree.
  
  The university usually holds the Diploma ceremony in October, a time when many international students living abroad cannot attend. JIBS is a rapidly growing university both in terms of exchange students and international students. After months of discussion, the university agreed with the view that the graduation ceremony should be held at a time when most students are able to attend. The JIBS management accepted this idea and collaborated with the JSA in organizing a first summer graduation ceremony which was held on June 2, 2012. The diploma ceremony was a huge success, improving previous attendance by over a couple hundred percent both in attendance and registration for the JIBS alumni network. Show less

  Other creators

  See project

• Mania Varvani

  “Working with Nadim always was and is a great pleasure. He is very hands on, efficient in his communication and super quick in making changes to campaigns when needed. When it comes to the Taboola dashboard and products Nadim is proficient which makes the working process very smooth. I am looking forward to a long lasting relationship!”

• Most SaaS teams are still debating whether ChatGPT and Claude actually sends paying customers. We stopped debating six months ago and just measured

  Most SaaS teams are still debating whether ChatGPT and Claude actually sends paying customers. We stopped debating six months ago and just measured

  Liked by Nadim Batista-Kuttab

• Here are 3 things I learned after 3 years of hosting consulting sessions for some of the biggest native ads marketers... 1. Native isnt just a

  Here are 3 things I learned after 3 years of hosting consulting sessions for some of the biggest native ads marketers... 1. Native isnt just a

  Liked by Nadim Batista-Kuttab

• Just spent the weekend in Wrocaw visiting my colleague Dmytro Kirichevskii. Parkrun in the morning, long conversations for the rest of the day. The

  Just spent the weekend in Wrocaw visiting my colleague Dmytro Kirichevskii. Parkrun in the morning, long conversations for the rest of the day. The

  Liked by Nadim Batista-Kuttab

• Taboola showed up to Cannes Lions 2026 in full form. Our week was packed with meeting top enterprise and growth customers, agencies, tech and data

  Taboola showed up to Cannes Lions 2026 in full form. Our week was packed with meeting top enterprise and growth customers, agencies, tech and data

  Liked by Nadim Batista-Kuttab

• Au revoir, Cannes. See you next year! Leaving Cannes Lions 2026 with amazing memories, great conversations, and a long list of new ideas

  Au revoir, Cannes. See you next year! Leaving Cannes Lions 2026 with amazing memories, great conversations, and a long list of new ideas

  Liked by Nadim Batista-Kuttab

• Excited to share that I'll be attending Affiliate Takeover 2026 in Barcelona with the Xevio team! Looking forward to seeing familiar faces again,

  Excited to share that I'll be attending Affiliate Takeover 2026 in Barcelona with the Xevio team! Looking forward to seeing familiar faces again,

  Liked by Nadim Batista-Kuttab

• Hitting a major milestone at Taboola this week! Im incredibly proud to share that I have officially crossed my first $1M in New Business revenue

  Hitting a major milestone at Taboola this week! Im incredibly proud to share that I have officially crossed my first $1M in New Business revenue

  Liked by Nadim Batista-Kuttab

View Nadims full profile

• See who you know in common
• Get introduced
• Contact Nadim directly