If you are new to betting, or are simply on the lookout for a new bookmaker before placing your next bet, then this best betting sites guide is for you. Each month, the betting experts at oddschecker will independently review each bookmaker outlined below, and see if they still belong in the list of best betting sites.

There are several factors, including odds, available betting markets, and bookmakers features, that go into determining the UKs best sites for betting. Each of these will come with its own level of importance based on the individual. For some, value is king. The betting site that offers the best odds regularly will appeal to this type of punter. For others, you might be looking for the best odds boosts and best offers daily. Some betting sites are better than others at giving these away.

This guide is currently tailored to the best betting sites for April 2024, but each month you can check back here to see if there are any changes. This might be that a new customer offer has improved at a certain bookmaker, or any other number of reasons why bookmakers get on this list, when previously missing the cut.

Best Sports Betting Sites

We will go into more detail below with regards to how each bookmaker performs for particular sports, but here is a shortlist of your favourite bookmakers across the board.

Bet365

Bet365 consistently stands out as users' most popular betting option, and that is based on their odds, promotions, and exciting odds boosts. We would advise signing up for a Bet365 account if you havent already, as they will cover all your favourite sports extensively.

Bet365 also offer their ever-popular bet 10, get 30 welcome offer to new users, and with over 30 sports to bet on, and 600,000 events streamed live on their betting platform, it is an account you must have. Since launching in 2000, Bet365 has steadily established itself as a leader in the market.

Bet365 Free Bet Offer: Bet 10, Get 30 in Free Bets when you join Bet365 today.

How to claim Bet365 Free Bets:

Sky Bet

Sky Bet have leaned into the Sky brand over the years, and as a result, there is plenty of brand awareness around this popular betting platform. Football is Sky Bets bread and butter, which is no surprise given the amount they spend on football broadcasting rights.

They are always offering odds boosts and special accumulators each day for football bets,and while Horse Racing is big for Sky Bet as well, it is football, and their partnership with the football league that supports their brand.

Sky Bet Welcome Offer: Bet and Get 30 in Free Bets when you sign up for Sky Bet.

William Hill

William Hill goes toe-to-toe with Bet365 and Sky Bet in terms of odds and markets and as one of the longest-running bookmakers, William Hill has built a large customer base.

There is no denying William Hills importance in the UK betting market, and their #YourOdds promotion is a great way to interact from a social media presence.

When it comes to the best sports betting sites, you will also need to factor in your favourite sports. Some bookmakers like Bet365 and Sky Bet excel in both Horse Racing and Football, but it might be that a bookmaker like BetVictor comes to the fore when it comes to sports like Tennis.

There is so much to consider when looking for a best betting site, so lets first establish which sports we are going to cover, why they appeal from a betting perspective, and then go into each in more detail later.

William Hill Welcome Offer: Bet 10 and Get 60 in bonuses when you sign up for William Hill.

Paddy Power

Paddy Power is an incredibly popular UK sports betting site, and that is largely down to their marketing. Making themselves one of the most entertaining social media follows has been a big driver, as has their ad campaigns, but there is plenty of substance as well. One of the most popular Horse Racing and Football betting sites, Paddy Power should be considered one of the best betting sites.

Paddy Power Welcome Offer: Bet 5, Get 20 in Free Bets

BetMGM UK

BetMGM UK is one of the newest entrants in the market, but with a long-established reputation in the US, there is no denying BetMGMs betting prowess. They have immediately shown the same level of brilliance in the UK market, and endeared themselves to Horse Racing and Football fans quickly.

BetMGM Welcome Offer: Bet 10, Get 40 in Free Bets

Popular Sports to Bet on in the UK

Lets now look at the best betting sites for each of these respective sports and give you our reasons why we have picked these bookmakers.

Best Betting Sites For Football

Lets look at the five leading bookmakers for football betting, as we look to establish the best betting sites for football users.

Bet365

Bet365 offering has to be considered among the very best, if not the best for football betting users.

Bet365 offers all the standard offerings for football bettors users, while also offering more niche betting markets like Player Fouls, Free Kicks, Goal Kicks, and more. Whether you are looking to bet on a Match Result or a particular player market, we love what Bet365 has to offer.

Bet365 Features

Here are some key features on Bet365, that makes it one of the best football betting sites in the UK.

Sky Bet

Sky Bet is another popular betting platform for football bettors, which will come as no surprise given Skys presence in football.

Like Bet365, Sky Bet offers tons of betting markets, competitive odds, and most importantly great promotions on a regular basis.

Here are some unique features on Sky Bet which sets them apart from their competitors.

William Hill

With William Hill being one of the oldest and longest-running bookmakers, it is no surprise that William Hill is one of the best betting platforms for football bettors.

They offer plenty of betting markets and their odds are often very competitive, so there is every reason to look at William Hill for your next football bet.

Here are the standout features for William Hill Football.

Betfair

When you sign up for Betfair Football, you are getting the best of both worlds. That is because you will gain access to Betfair Sportsbook and Betfair Exchange, two ways to bet on Football.

Sportsbook is for your standard betting, while Betfair Exchange is for those looking for peer-to-peer betting options.

Betfred

Betfred is another popular football betting site, and users will definitely enjoy their Betfred Football betting experience.

There are a number of reasons that you will enjoy Betfred, but this includes them offering some of the best odds and betting markets, and their awesome new customer offer.

Here are some Betfred Football features that give you plenty of reasons to sign up.

Best Betting Sites For Horse Racing Bettors

BetMGM UK

BetMGM UK launched in 2023, and straight away committed to the Horse Racing betting market, which is a smart move as they look to grab UK market share.

BetMGM has great brand awareness in the US, but is still a fairly new entrant to the new market, so they know they needed to make a splash. They have done that by offering the bet 10, get 40 free bet offer for new customers.

Lets look at the best features on BetMGM Horse Racing.

BetUK

BetUK is still relatively new to the UK betting market, but like BetMGM UK they are making up for lost ground, with special offers for new and existing Horse Racing bettors.

Below, we will talk about what makes BetUK special, as you look for your next best Horse Racing account.

Bet365

Just like their Football offering, Bet365 offers an excellent Horse Racing product as well, and you should have an account with this market leader if you dont already.

You should not go into famous race meets like the Cheltenham Festival, or standout races like the Grand National without a Bet365 account.

Learn more about Bet365 below, to find out why we rate their product so highly.

William Hill

Unsurprisingly, William Hill also makes a huge splash in the Horse Racing market, and if their Football offering doesnt get you through the door, their William Hill horse racing product will.

Here are our favourite features from William Hill Racing.

Betfred

We think Betfred can rival any other platform, as they offer some of the best Horse Racing promotions to both new and existing customers.

Here are the standout features that make Betfred Horse Racing one of our favourite products.

Best Betting Sites for Golf

Golf is one of the most important sports to find the right bookmaker for, as there are so many different ways to bet. Bookmakers approach Golf in different ways across the board. Some will offer better odds, some will offer more each-way places. Some will do both, and these are the accounts you want!

Here are the top three betting sites for Golf.

Bet365

Would it be a top betting sites list without Bet365? They are once again one of the leading bookmakers in a popular sport, as Bet365 offer great odds and each way terms for Golf punters.

Like Horse Racing, Bet365 also offers Each Way Extra on golf, meaning you can pick between 5 each way places at odds or the more popular 8 places each way at odds. If you are betting win only, you can also secure enhanced prices.

Bet365 provides all the best golf markets, including Outright, First Round Leader, Placement Bets (Top 10, Top 20 etc) and even Top Nationality bets. This all goes toward making Bet365 the most popular betting site for Golf.

In addition to this, Bet365 are the bookmaker that goes up earliest with their odds on a Monday morning, which means if you act fast, you can normally catch the best price, as their traders offer the first showing and the market then reacts.

Coral

Coral Golf Betting is popular with punters, as they extend their Each Way terms to as much as 10 places Each Way, and even go to 12 places during the majors.

They will offer shorter odds in comparison to other bookmakers, as they offer these extra places, but if you are keen to be rewarded for your golfers constantly finishing inside the top 10, but not paying out an each way ticket, Corals Golf Betting offering might be for you.

Paddy Power

Paddy Power routinely offers 8 places betting on Golf, which is often an improvement on the 6 or 7 places offered elsewhere. Despite this additional place offering, they still keep their odds competitive as well, making Paddy Power a strong Golf Betting platform.

Additional Sports Betting Sites

Below you will find a quick guide to the best betting sites for the remaining sports listed above. These are based on available betting markets, odds, and promotions for each sport.

Top Boxing Betting Sites

Boxing is one of the most exciting sports to bet on, thanks to several different betting markets for any one fight. The odds you can get for betting on a boxer to win in a particular round are always appealing, and you can also bolster odds by betting on Method of Victory as well.

  1. Boylesports

  2. Bet365

  3. Sky Bet

Winner: Boylesports

Boylesports not only offer Boxing odds well in advance of major fights, but they also offer some of the best prices when the time comes for the event as well. In the lead up to a major fight, Boylesports tends to offer huge enhanced odds for new users to encourage them to sign up, and then existing users will also receive odds boosts on the day.

There is no better place than Boylesports when it comes to beting on Boxing, thanks to their wide range of markets, competitive odds, and new and existing customer offers.

Top Greyhound Betting Sites

Here are the top three Greyhound betting sites.

  1. William Hill

  2. Ladbrokes

  3. BetVictor

Winner: William Hill

William Hill offers Best Price Guaranteed on all UK and Irish Greyhound Racing, so you know you are always going to get the best value available on your chosen race, whether you bet early or late on the William Hill app or website.

William Hill TV offers streaming services for Greyhound Racing across UK racing stadiums, and also offer some racing from Australia as well, so their service is comprehensive.

Top Darts Betting Sites

Here are the top three Darts betting sites

  1. BetMGM UK

  2. Sky Bet

  3. Paddy Power

Winner: BetMGM

BetMGM offers great odds and markets on Darts betting, and now as the new title sponsor of the Darts Premier League, they are offering epic boosts and promotions for the main events.

Embracing the UK sports culture, BetMGM has done a great job entering this new market and Darts is going to be big for them going forward. You can expect enhanced odds and accumulators on BetMGM Premier League days, and that makes BetMGM an exciting Darts bookmaker.

Top Cricket Betting Sites

  1. Unibet

  2. Bet365

  3. Betfred

Winner: Unibet

Unibet are in our opinion the best cricket bookmaker as they offer extensive betting markets on a sport that may get less attention than others from similar bookmakers. Not only do they offer great pre-match odds, but they run a brilliant in-play betting service on Cricket as well, arguably the most popular way to bet the sport.

With detailed statistics during the matches, Unibet offers you an excellent way to bet on Cricket in 2024.

Top Rugby Betting Sites

  1. William Hill

  2. Bet365

  3. BetVictor

Winner: William Hill

Most bookmakers will offer promotions around events like the Six Nations and the Rugby World Cup, but William Hill take pride in their general Rugby betting offering as well. Leaders in odds and markets for Rugby Union action, this is the place to turn if you are looking to place a bet on Rugby Union and Rugby League action.

With the #YourOdds feature, Rugby punters have a way to request odds that are not yet offered on their chosen game, giving you the control to increase the variety of betting on offer for this chosen sport.

Top Tennis Betting Sites

  1. Unibet

  2. BetVictor

  3. Bet365

Winner: Unibet

Unibet has treated Tennis betting in the same way they do Cricket, in that they know it is a popular sport worldwide, so instead of trying to compete with the leading bookmakers in Football and Horse Racing, they have instead chosen to excel in these two sports.

In-Play betting on Tennis is popular and just like they do with Cricket, Unibet have executed the in-play betting markets flawlessly for this sport. If you are someone who is tuned in to Tennis regularly and want to bet set-by-set for example, then Unibet is the place for you.

Top NFL Betting Sites

  1. Sky Bet

  2. Bet365

  3. BetMGM UK

Winner: Sky Bet

It shouldnt come as a surprise that Sky Bet offer the best service when it comes to NFL betting in the UK, with Sky Sports dedicating a whole channel to the sport.

Sky Bet will routinely boost your favourite bets on a Sunday evening, while also putting together enticing touchdown scorer accumulators and more, as you look to win bigger on the biggest American sport.

With the most extensive betting markets for the NFL, and the best range of player betting markets, Sky Bet is your best bet for the NFL.

Top eSports Betting Sites

  1. Betway

  2. Bet365

  3. Unibet

Winner: Betway

Betway offer extensive options on the ever-growing market that is eSpots betting. It doesnt matter if you are betting on FIFA, Counter Strike: Global Offensive, League of Legends, or Call of Duty, Betway offers the most detailed eSports betting markets.

Consistently offering price boosts pre event, Betway knows how to engage with eSports bettors and their in-play offerings are some of the best around as well. Betway just edge out firm competition from both Bet365 and Unibet.

Best Betting Apps and Mobile Betting Sites

Betting is largely done via apps or on mobile now, and we are here to break down the best betting apps available on the market.

We are looking for the same criteria when it comes to grading a betting app as we did with the best betting sites overall.

Lets quickly review them:

With all these in mind, here are our best mobile betting apps for 2024.

Bet365

We love Bet365, and it is no surprise thay they are the leader in terms of market share in the UK. Their mobile betting app is slick, depositing is easy and multiple payment methods are available as well. Bet365 accepts Apple Pay as well as your leading debit card options, and when it comes to the betting side, we know all about Bet365s prowess. In our independent reviews above, we have noted how strong Bet365 is across all sports, but in particular football and horse racing which are leading sports.

William Hill

William ill also comes to the fore when it comes to best mobile betting apps in the UK. You can count on William Hill to offer plenty of promotions and a wide range of betting markets. Offering Apple Pay and Card deposits as well, William Hill wants to cater to all users, and they are very competitive when it comes to odds. Lastly, their #YourOdds promotion gives you the chance to pick your own bet, which is a great feature.

BetMGM UK

Thanks to their reputation and expertise in the US market, BetMGM have come into the UK market with an excellent plan and executed it smoothly. They may be a fairly new entrant to the UK, but you wouldnt think that, based on how quickly they have integrated into the UK betting scene. You will find excellent odds, promotions, and a wide range of markets on the BetMGM UK app, and we think you should sign up today if you havent already.

Additional Betting Site Features

Other betting site features you should consider when you sign up for bookmakers can be found below. At this stage, all these bookmakers should offer the options below, but who offers the best for each could be a determining factor.

Bet Builders: Bet Builders are becoming increasingly popular in the UK, especially for Football, as punters look for a way to win bigger on their chosen sport. You can use Bet Builders to make multiple predictions in the same game, giving you increased odds.

Best Betting Sites for Bet Builders

All bookmakers are looking to offer betbuilders in one shape or another, but there are certainly a couple that set themselves apart from the rest.

Bet365

Bet365 were at the forefront of offering the Bet Builder product and as a result it is very easy to use on their mobile app.

With their combination of excellent odds and extensive betting markets, Bet365 will help you put together the best valued bet builder on the market.

Sky Bet

Like Bet365, Sky Bet got in on the action early when it comes to offering Bet Builders and considering Sky Bet is one of our favourite betting sites overall and one of the leaders for football in particular it makes sense that they have a superior Bet Builder product.

Cash Out: Cash Out is an extremely popular betting option, as bettors look to take the win early, if they are concerned about their team or horse throwing away the win. A classic example would be betting on a team to beat a superior opponent and cashing out before the end, if they are still leading. This means you can avoid a draw or a come-from-behind win ruining your bet.

Live Betting: Live betting is key. Betting in-play during a football game, a cricket innings or a set of tennis is an increasingly popular way to bet. Users love the thrill of betting in-play as they watch the event and their bet unfolds as it happens.

How to Choose the Right Betting Site

You can see from the guide above the features of a betting site that we value above others, which includes odds, the number of betting markets, and existing user promotions.

Only you can decide what the right betting site is for you, and what you value above others. Is value in terms odds the most important to you? Are you looking for a site that stands out for a particular sport like Football or Horse Racing? There are many factors, all of which can be garnered from the list above, when choosing the right betting site.

In addition here are the key factors for determining a reputable bookmaker which is certainly a big part of choosing the right betting sitel:

Different Types of Betting Offers

Welcome Bonus - The welcome bonus is short-lived, as it generally only applies to your first bet, but it might be the difference between getting you to sign up and not. Typical welcome bonuses including bet 10, get 30 and bet 10, get 40.

Acca Insurance - Acca Insurance is another key feature, which depending on the site will offer you the chance to receive free bets if only one team lets you down in a 5+ leg football accumulator for example.

Gamble responsibly

Reach plc is committed to promoting safer gambling. All of our content and recommended bets are advised to those aged 18 or over. Odds are subject to change too.

We strongly encourage our readers to only ever bet what they can afford to lose. For more information, please call the National Gambling Helpline on 0808 8020 133 or visit begambleaware.org.