The Healthcare
Marketing Platform

Activate exclusive health data, innovative technologies, and omnichannel marketing
campaigns for unmatched audience engagement.

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Powering The Worlds Largest Healthcare Marketing Ecosystem

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[PulsePoint white logo.]

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Innovative advertising technology to support the healthcare marketers unique needs, backed by first-party data from the most trusted medical environments.

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HCP Marketing

With Authenticated NPI and the industrys most extensive endemic omnichannel suite, PulsePoints HCP activation and analytics solutions connect you to over 4 million verified HCPs, wherever they are. You get a clear view into every HCPs clinical and digital journey, so you can engage the right healthcare professionals with the messages theyre most likely to respond to next.

1:1 NPI Targeting

Physician-Level Data Reporting

Omnichannel Activation & Measurement

Premium Endemic Inventory

Social & EHR Advertising

HCP Clinical & Media Insights

Adaptive Optimization

SmartLists

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[Dashboard for Umbrella_East Group 2018 campaign showing specialty level analytics including prescribers, patients, prescriptions, media spend, trend lines, geographic data, top new prescribers, top influenced prescribers, and metrics breakdown by tactic.]

4.2M

Identifiable
NPIs

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[User interface of a campaign management tool showing 'DTC Health Journey' audience optimization with a list of health conditions and categories, some checked, including 'Cardiovascular Diseases' and 'Family medicine'.]

230M

Direct-to-Consumer
Reach

DTC Marketing

With PulsePoint's access to 230 million U.S. adults, you can build dynamic, health-specific DTC segments tailored to your brand goals, with complete control over DTC audience quality and receptivity. Using capabilities like Adaptive Optimization, audiences can be activated and optimized programmatically across premium environments to drive performance improvements.

Adaptive Optimization

DTC Clinical & Media Insights

Bespoke Audiences

Premium Endemic Inventory

Health Contextualization (Mesh Taxonomy)

Health populations

Real Time Insights like AQ

Lookalike Audiences

HCP-to-DTC Marketing

PulsePoint's HCP2DTC Influence is the first of many influential data-powered technologies that serves as the bridge between HCP and DTC.Instead of targeting likely consumer audiences in a vacuum, we start where decisions start: the HCP. We combine your first-party knowledge and understanding of the HCP with our first-party signals of physician readiness.

HCP Influence on DTC

DTC Influence on HCP

Bespoke Audiences

Coordinated Campaigns

Proven to Drive Powerful Campaign Results

View More Client Stories

6.48

ROAS

for hcp media

4.32

ROAS

for Consumer Media

Butler/Till partnered with PulsePoint to coordinate HCP and DTC campaign delivery, driving meaningful gains in new prescriptions (NRx) and overall return on ad spend (ROAS).

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12%

Decrease

In cost per exposed prescriber

86%

Decrease

in cost per diagnosed patient

Dentsu Health used PulsePoints clinically-driven adaptive optimizationTM to improve HCP and DTC campaign efficiency by prioritizing ad delivery to the most clinically-relevant audiences.

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97.4%

Increase

in clicks

31.7%

Decrease

in cpc

CMI Media Group nearly doubles its LinkedIn campaign engagement by leveraging PulsePoint's Omnichannel Audiences.

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36%

Increase

in new prescriber rx

Publicis Health Media worked with a top pharmaceutical company to enhance HCP engagement for its oncology brands through a highly targeted omnichannel strategy. By leveraging PulsePoints Life and HCP365 solutions, PHM was able to drive script lift effectively.

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20%

Improvement

in cpqv

GoodApple found that using PulsePoints platform for cookieless targeting resulted in an improvement in cost per qualified view, outperforming cookie-based methods.

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The PulsePoint Difference

With the industrys most comprehensive health audience data and cutting-edge technologies, PulsePoint establishes the benchmark for scale, precision, transparency, performance, and compliance.

Unmatched Access

Get access to exclusive health-relevant environments and seamless activation across a broad range of channels. Plus, use our AI-driven optimization capabilities to reach patient populations and providers in the moments that matter most.

Media & Channel Optimization

Proprietary Knowledge Graph with First-Party Data

Fuel precision targeting with first-party data from Medscape and WebMD, plus billions of real-time digital and clinical signals. These intent-based insights are captured and integrated into PulsePoints unified proprietary knowledge graph.

Insights & Measurement

[Statistics showing 10,000,000+ health interactions activated per day and 3,000,000,000+ health signals processed daily in real time, plus notes on the largest authenticated and consented NPI and largest active digital health consumer group.]

Largest Realized Reach

PulsePoint doesnt just get you theoretical reach, but the largest real, measurable HCP and DTC reach. Its powered by first-party, verified NPI audiences, deidentified medical claims, and a robust health contextualization taxonomy.

Targeting for HCP & DTC

[Data blocks showing HCP with 4.2M unique NPIs and 90% monthly reach, DTC with 230M U.S. adults and 78% monthly reach, and Claims with 220M patients and 98% payor categories.]

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What Our Clients Say About Us

[Smiling woman with long dark hair wearing a white top against a teal and blue background.]

We saw a 400% increase in CTR targeting HCPs. PlusePoints platform made our media budget exponentially more efficient.

Samiksha Ghode

Senior Associate of Programmatic
IPG Mediabrands

[Man with dark hair and beard wearing a white patterned shirt against a blue and green gradient background.]

Great user interface, very useful targeting capabilities, easy to read reporting and set-up. This is the go-to healthcare marketplace programmatic platform.

Alexander Yanko

Senior Digital Marketing & Product Manager
Novocure

[Smiling woman with long hair and bangs sitting in a car with a gradient blue-green background.]

Weve been able to vastly grow our campaigns in scale and budget, dramatically increasing ROI thanks to migrating our activations into Life from other DSPs. I highly recommend Life for all things related to patients, HCP, pharma, and beyond.

Nada Eldehni

Integrated Digital Media Planner
Butler/Till

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Every single person Ive ever encountered at PulsePoint is incredibly supportive. Theyre very responsive and proactive in everything they do, and I feel like theyre genuinely invested in helping us succeed.

Emma Perugini

Supervisor of Programmatic Media Buying
CMI Media Group