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Why use Rokt to retain customers

Increase repeat purchases

Use personalized offers and loyalty incentives to encourage second-time and long-term purchases.

[A man in a cream-colored outfit and white cap holds a skateboard over his shoulders while looking down thoughtfully. An e-commerce overlay suggests: You might also like Verona Frame Sunglasses priced at $185, with an image of sleek black shades and customization options for lens color and quantity.]

Enhance the post-purchase experience

Keep customers engaged beyond checkout with upsells, VIP programs, and exclusive deals.

[A stylized confirmation screen features a dark background with neon pink rays radiating from the center. Two overlay messages appear: Youve paid for your order and Rokt Brain Unlocked personalized offer, indicating the next step in a dynamic, gamified checkout experience.]

Build brand loyalty

Ensure every interaction adds value rather than feeling like an intrusive ad.

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How it works

How Rokt helps you retain customers at scale

[A mobile checkout screen shows payment options for an online order. The Pay now option is selected, with an alternative to pay in four installments listed below. A Mastercard ending in 3320 is saved as the payment method. A highlighted upsell prompt encourages the user to Spend $5.00 more, get Free Shipping! with a suggestion to add an $8.00 spatula to the order. A large Add to order button is shown prominently.]

[A person holds a smartphone while browsing the payment page of an online store called Home Decor. The screen displays an offer to apply for the Rokt Platinum Mastercard with benefits like no annual fee and up to 3% daily cash back. Below, users can choose between paying with PayPal or entering credit card details. The viewers finger hovers near the screen, suggesting an imminent interaction or decision.]

[A woman lounges on a cozy couch in loungewear, browsing her phone. A UI prompt offers event ticket insurance for $9.99, with two options: Yes, protect my ticket or No, dont protect my ticket, highlighting the potential loss of a $100 ticket if declined. A dog sleeps in the background.]

rokt aftersell

Re-engage customers with relevant upsells

Keep customers engaged beyond checkout with AI-driven post-purchase offers, product add-ons, and exclusive subscription upgrades via Aftersell

[A mobile checkout screen shows payment options for an online order. The Pay now option is selected, with an alternative to pay in four installments listed below. A Mastercard ending in 3320 is saved as the payment method. A highlighted upsell prompt encourages the user to Spend $5.00 more, get Free Shipping! with a suggestion to add an $8.00 spatula to the order. A large Add to order button is shown prominently.]

rokt pay+

Encourage repeat spending with smart payment incentives

Reward customers with cashback, financing, and loyalty-driven payment options through Pay+, making every transaction an opportunity to drive repeat purchases.

[A person holds a smartphone while browsing the payment page of an online store called Home Decor. The screen displays an offer to apply for the Rokt Platinum Mastercard with benefits like no annual fee and up to 3% daily cash back. Below, users can choose between paying with PayPal or entering credit card details. The viewers finger hovers near the screen, suggesting an imminent interaction or decision.]

ROKT THANKS

Turn post-purchase moments into loyalty opportunities

Engage customers immediately after checkout withrelevant recommendations, loyalty program sign-ups, and exclusive next-order discounts through Rokt Thanks.

[A woman lounges on a cozy couch in loungewear, browsing her phone. A UI prompt offers event ticket insurance for $9.99, with two options: Yes, protect my ticket or No, dont protect my ticket, highlighting the potential loss of a $100 ticket if declined. A dog sleeps in the background.]

How Rokt compares to traditional retention strategies

Rokt Retention Solutions

Traditional Email & SMS Marketing

Loyalty Program Platforms

Features

Engagement Timing

In-moment, during checkout & post-purchase

Delayed, often ignored

Requires customer sign-up

Customer Relevance

AI-driven, based on transactional behavior

Generic offers

Only engages pre-existing loyalty members browsing

Churn Prevention

Predictive AI suggests retention incentives

Passive re-engagement

Only works if customers actively participate

Experience Control

Fully customizable, non-intrusive

Can feel spammy

Limited customization options

OUR COMMITMENT TO EVERY PARTNER

Trust, transparency, and results

110%+

Net retention

Trusted by the world's leading companies. Results that compound year over year.

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Aligned objectives

Our commercial model is aligned with our partners' success. We don't win unless you do.

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Transparency

Consistent terms for all clients, including flexible contracts.

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Data ownership

Clients own their data. Rokt meets all major privacy standards.

FAQs

What business challenges do Rokt retention solutions solve?

Rokt retention solutions help partners keep customers engaged and loyal by delivering relevant, timely content that drive repeat purchases and increase lifetime value.

How does retention with Rokt work?

Rokt uses AI and first-party data to identify and target existing customers beyond personalization using timely offers at key moments in their journey. It integrates with existing CRM and ecommerce data to segment audiences and trigger the right offer based on behavior, spend, and engagement trends.

How much control do partners have over what content is shown?

Partners have full control over advertiser categories, brands, creatives, and campaign types. They can approve, block, or prioritize content while maintaining brand safety and compliance.

Will retention campaigns affect core conversion rates or customer experience?

No, Rokt campaigns are designed to enhance customer experience and loyalty without disrupting core conversion rates, using built-in controls to maintain or improve key metrics.

How is the performance of retention campaigns measured and reported?

Rokt provides transparent, closed-loop reporting focused on key retention metrics such as repeat purchase rate, lifetime value (LTV), churn reduction, and incremental revenue. Brands can track campaign performance in real time and optimize based on actionable insights.

What makes Rokts retention solution different from traditional loyalty marketing?

Rokts retention solution uses real-time AI to identify high-value and at-risk customers, then delivers dynamic offers based on behavior and purchase history, outperforming static email or SMS campaigns.

How does Rokt ensure brand safety, compliance, and data security?

Rokt operates within a closed ecosystem with direct merchant integrations, ensuring 100% verified traffic and no reliance on third-party cookies. We offer granular audience controls and comply with the strictest regulations.