Roam scans your content to understand the location being featured and upgrades any generic "vanilla" OTA links into links that are directly relevant to that destination. So instead of sending users to a broad homepage, Roam ensures they land on a results page tailored to the place theyre reading about, improving conversion rate. 

Roam analyzes visitor behavior to determine what type of landing page will convert bestwhether thats a detailed hotel page for decisive travelers or a search results page with the hotel featured at the top for those still exploring.

Roam looks at signals like where the user is, where theyre going, what device theyre on, and more to figure out which OTA is most likely to result in a transaction. If it finds that another supplier would convert better than the original one, it automatically redirects the user, increasing your conversion rate effortlessly.

Note: Supplier optimization is not enabled across all products