Veeva Link Key People

Deep KOL Data for Better Engagement

Link Key People provides deep data about key opinion leaders (KOLs) and applications to surface relevant insights. Medical and commercial teams use the product to identify KOLs, view their activities, and receive notifications. Analytics teams use Link data to inform targeting and segmentation.

Curated KOL profiles include publications, clinical trials, conferences, associations, guidelines, grants, payments, social media, and news mentions as well as patient mix by disease and drug class in the US. Data is sourced from over 250k public sources, including PubMed, conference websites, digital posts, and other social media feeds.

Customers access the data via a web application, mobile app, APIs, and connectors to CRM and Events Management. The product is available across 85+ countries and all major therapeutic areas.

Announced 2020 Status Mature Customers 100+

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[Link Key People | Deep KOL Data]

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Overview

Deep KOL Data for Better Engagement

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Link Key People provides deep data about key opinion leaders (KOLs) and software to surface relevant insights. Medical and commercial teams use the product to identify KOLs, view their activities, and receive notifications. Analytics teams use Link data to inform targeting and segmentation.

Customers access the data via a web application, mobile app, APIs, and connectors to CRM and Events Management. The product is available across 85+ countries and all major therapeutic areas.

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Momentum

The industry trusts Link

15/20

13/20

top biopharmas standardized across TAs

95%

renewal rate

Why Link Key People

Better KOL engagement

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Find the right people

Easily identify and prioritize all relevant scientific, digital, and clinical leaders.

Grow relationships

Understand your customers areas of scientific interest and choose the most relevant talking points.

Power your AI

Enable additional use cases with Links accurate, structured, and connected data.

Customer Success

Trusted by biopharmas,
large and small

Access to Veeva Link Key People further strengthens data-driven decision-making, enhances laser-sharp targeting, and fosters more engaging HCP interactions.

Dr. Daniel Jardanhazi-Kurutz, Deputy Director, Customer Engagement

Bayer AG

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“Pre-call planning with Link increases customer engagement by 50% because it helps our commercial teams better understand their customers.”

Andres Diaz, Executive Director, Head of Experience Services and Digital Innovation

Genentech

Watch video

Veeva Link Key People is tremendously helpful in gaining a 360-degree understanding of our customers and predicting their needs.

Patrick Markt-Niederreiter, VP Digital Excellence

Former VP Daiichi Sankyo Europe GmbH

Watch video

Link

View More

Veeva Link Key People

Deep KOL Data for Better Engagement

Announced 2020 Status Mature Customers 100+

Hear How Customers Innovate with Link

Overview

Deep KOL Data for Better Engagement

Momentum

The industry trusts Link

15/20

13/20

95%

Why Link Key People

Better KOL engagement

Find the right people

Grow relationships

Power your AI

Customer Success

Trusted by biopharmas, large and small

Dr. Daniel Jardanhazi-Kurutz, Deputy Director, Customer Engagement

Bayer AG

Andres Diaz, Executive Director, Head of Experience Services and Digital Innovation

Genentech

Patrick Markt-Niederreiter, VP Digital Excellence

Former VP Daiichi Sankyo Europe GmbH

Resources

Explore and Learn

Read Features Brief

Veeva Link Key People Features Brief

Watch Videos

Hear How Customers Innovate with Link

Watch Demo

More Relevant Engagement with Veeva Link Key People

Watch Videos

Bayer: Accelerating Engagement and Innovation with Link Key People

Watch Customer Story

NewAmsterdam: Setting the Data Foundation for Launch Success

Read Industry Report

How AI Is Changing KOL Behavior

Watch Video

Sanofi’s Journey to More Data-Driven KOL Engagement

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Serviers Data-Driven Approach to Launch Readiness

Interested in learning more?

Join the Conversation in Veeva Connect

Trusted by biopharmas,
large and small