The
technology
The foundation
of Data
With all the talk of AI, the quality and quantity of inputsand the impact that has on performanceis often glossed over.
Yes, we collect typical environmental signals such as type of ad slot, device, geography, keywords in the content, and even dwell time. But more importantly, we collect proprietary and differentiated attention signals like how the user is holding, tilting, or looking at a device, or how they are touching it, swiping, skipping or clicking. We tag seven different types of scrolling behavior.
Our data is differentiated
- Cookieless and ID-Independent capabilities
- 30+
patents across tech, creative, and how to generate and use our data
- We measure snapshots of data 5x per second for every served ad, giving us higher resolution of ad exposure and user actions
- 100+ TB
of data analyzed daily
- 80+
types of data signals, captured and analyzed on every impression
- 10M+
10M+ predictions per second
- 100B
individual signals processed daily by our proprietary ML and AI models
OMNICHANNEL EXCHANGE
DRIVING value FOR ADVERTISERS + PUBLISHERS
Yieldmos omnichannel exchange connects advertisers with direct publisher inventory across every screen, including Display, Native, High-Impact, Video, and CTV.
A massive volume of high-fidelity data signals flows through our exchange every second. And the more signals we capture, the faster you get to your KPIs.
Ultimately, our goal as an exchange is to transact inventory efficiently and effectively, predict performance, and maximize outcomes for all parties.
[]BEST
AUDIENCE
First, we find and expand your best audiencewherever they arewith traditional targeting and predictive companion audiences.
[]BEST
IMPRESSION
Then, using our granular proprietary attention + environmental signal dataset, we enhance your performance by predicting your best impression. We then surface that information to your DSP before the auction, helping them (and you) bid smarter.
[]BEST
fORMAT
Once we win the impression, we choose the best creative format, generating additional lift post-auction. Variables like use of space and color, interactivity, or ability to fit in the premium publisher environment ensure the best creative for every impression.
[]INSTANTLY
TEST & RETEST
The flywheel of AI decisioning at the audience, impression, and format levels leads to a virtuous cycle that continuously optimizes toward KPIs and offers improved creative options.
PARTNERSHIPS
SEAMLESSLY INTEGRATED WITH leading DSPs
We are DSP agnostic and have connections to every major DSP. Yieldmos curation + predictive creative are additive and complementary to DSP optimization.
A fraud-free, brand-safe, and privacy-first marketplace of quality ad inventory
A fraud-free, brand-safe, and privacy-first marketplace of quality ad inventory
OUR PATENTS
AT THE forefront
of creative + Tech
With over 30+ patents, Yieldmo is driving creative ad technology forward. Our commitment to innovation boosts efficiency and reshapes the boundaries of what's possible in the advertising industry. With access to these transformative solutions, Yieldmo clients can drive meaningful results.
CTV QR Scan + Measure + Target
Creative
US 12,641,323
Turn streaming video ads into interactive experiences that let viewers engage with products, scan QR codes, browse additional content, and influence what ad content they see without leaving the video experience.
Performance Enhancement Mini-Takeover
Creative
US 12,602,537
Create interactive ads that respond to a user's scrolling behavior, revealing different images, videos, and content as the user moves through a webpage to create a more engaging advertising experience.
N-Formats (Predictive Creative) Expanded
Creative
US 12,423,514
Automatically turn a single ad design into different responsive versions that adapt to different screen sizes, layouts, and devices while preserving the ad's key visual elements and optimizing user engagement.
Companion Deals
Tech
US 12,373,860
A system that uses machine learning to predict how likely people are to notice, engage with, or respond to different ads and then uses those predictions to decide which ads to show to which audiences.
SYNDICATION
CREATIVE
US 9,779,067
HYPERSCROLLER
CREATIVE
US 9,852,759
The scroller-based format that provides the perfect balance of engaging visuals for advertisers and respect for the user experience.
HYPERSCROLLER EXPANDED
CREATIVE
US 9,966,109
HYPERPLAY
CREATIVE
US 10,789,983
PULL + WINDOW
CREATIVE
US 10,789,984
SWITCH + LOOKBOOK
CREATIVE
US 10,832,729
PULL + WINDOW
CREATIVE
US 10,832,730
VIDEO, LIGHTWEIGHT LOADING
CREATIVE
US 10,063,937
VIDEO, LIGHTWEIGHT LOADING – EXPANDED
CREATIVE
US 10,306,336
STATIC ASSET TRANSFORMATION
CREATIVE
US 10,692,531
Extracting features from 300 x 250 static ad and transforming into multiple interactive formats. Preemptive remote generation + real-time generation at device.
IMPACT SCORE
TECH
US 10,922,724
PINGER
TECH
US 10,977,690
Invented in order to collect, organize, analyze, optimize, and store data at scale, captured multiple times per second on every impression, Pinger allows us to use this extensive dataset to optimize campaign results in real time.
LOOKBOOK
CREATIVE
US 11,042,906
Immersive overlays that allow the the user to interact with different products within the ad via "hotspots".
PINHOLE
CREATIVE
US 11,244,103
Groundbreaking in its simplicity, Pinhole boosts video engagement and VCR through a scroll-to-reveal overlay of your iconic brand logo.
CURATION: COOKIELESS TARGETING + VCR
TECH
US 11,367,103
The idea of scoring and curating impressions based on their very granular attributes, and predicting which types of impressions will lead to better video completion rates. All done without reliance on cookies or unique user-level identifiers.
ADVERTISING WITHIN A STREAMING PLATFORM
CREATIVE
US 11,405,667
ZINE + LOOKBOOK
CREATIVE
US 11,538,066
IMPACT SCORE
TECH
US 11,410,202
PINHOLE – EXPANDED
CREATIVE
US 12,190,044
HYPERSCROLLER: AMAZON + GOOGLE + PINTEREST
CREATIVE
US 11,604,918
CTV (+DESKTOP) PAUSED ADS EXPERIENCE
CREATIVE
US 11,647,259
IMPACT SCORE – EXPANDED
TECH
US 11,645,678
MEGASHOPPER
CREATIVE
US 11,727,442
Seamlessly merge video's sights, sounds, and motion with shoppable ecommerce content.
PINHOLE – EXPANDED
CREATIVE
US 11,727,197
PINGER – EXPANDED
TECH
US 11,756,079
HYPERSCROLLER + HYPERPLAY
CREATIVE
US 11,809,811
IMPACT SCORE – EXPANDED
TECH
US 11,961,125
PREDICTIVE CREATIVE
TECH
US 12,050,863
Compiling assets into multiple ads in multiple formats and in a wide variety of compositions and iteratively refining these ads into smaller quantities of more effective ads based on feedback from an operator and/or a population of users.
PINGER – EXPANDED
TECH
US 12,106,328
CTV (+DESKTOP) PAUSE ADS, QR SCAN
CREATIVE
US 12,108,122
CAROUSEL ADVERTISING (PORTRAIT)
DESIGN
US D793,424
CAROUSEL ADVERTISING (LANDSCAPE)
DESIGN
US D828,388
TICKER
DESIGN
US D810,754
STACKED
DESIGN
US D785,643
Feel The impact of innovation
YMax is the only creative intelligence platform built on understanding inventory curation and context to drive performance.
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