Instacart is an online grocery store that operates through an app.They want to target different customers with applicable marketing campaigns to see whether they have an effect on the sale of their products.

The objective is to uncover more information about Instacart sales patterns. I will procure insights and suggest strategies for better segmentation by performing an initial data and exploratory analysis of some of Instacart data.

• Orders
• Customers
• Products
• Department

Open-sourced data from Instacart.

• Note: The customers dataset was created and included for the purpose of this project.

• Project Management
• Scripts
• Analysis/Visuzalizations
• Sent to Client