Hi, I'm Sean Betts. I work at the intersection of AI strategy, transformation, product innovation, and business change.

• 🧠 Chief AI & Innovation Officer at Omnicom Media Group UK
• 🤖 Independent AI Researcher and Builder
• 🛠️ Focused on AI Strategy, Transformation, and Product Innovation
• 🗣️ Neurodiversity and Mental Health Speaker

With more than 20 years of experience in marketing and innovation, I focus on turning fast-moving advances in AI into practical tools, products, and capabilities that create real value for people and organisations. Alongside my role at Omnicom Media Group UK, I design and build independent AI products, benchmarks, and applied systems to better understand how emerging technologies are reshaping products, knowledge work, and consumer experiences.

A unified AI assistant for iPhone, iPad, Mac, and web that keeps notes, tasks, files, and saved websites in one context-aware workspace.

• 🧠 Context-aware chat across your personal knowledge
• 📂 Notes, tasks, files, and saved websites in one system
• 🔧 Skills, attachments, and personalisation across every surface

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A benchmarking framework with 2,800+ questions across 20 marketing disciplines designed to assess the knowledge and performance of large language models.

• 🔬 Large-scale benchmark design for marketing capability testing
• 📊 Comparative evaluation across multiple LLM providers
• 🧪 Practical framework for model analysis and benchmarking workflows

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Applied AI workflows to map YouTube channels and video content to the UN Sustainable Development Goals at scale.

• 📹 Video transcription and channel analysis
• 🌍 SDG classification and mapping
• 📊 Large-scale content analysis across millions of videos

AI techniques for detecting brands and products in video content using multimodal analysis workflows.

• 👁️ OCR and vision-based brand detection
• 🏷️ Product and brand recognition across varied contexts
• 📈 Workflows designed for downstream analytics and insight generation

A weekly newsletter covering AI developments, product shifts, and the broader implications of generative AI.

• ✍️ Weekly writing on AI, technology, and industry change
• 🔎 Analysis of new models, tools, and platform moves
• 🧭 Commentary on how AI is reshaping products and knowledge work

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An interactive timeline tracking key milestones and developments across the history of generative AI.

• 📅 Major events and releases across the AI landscape
• 🔍 Searchable exploration of how the field has evolved
• 🔗 Context and references for deeper research

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• LinkedIn: linkedin.com/in/seanbetts
• Website: seanbetts.com
• Newsletter: The Blueprint
• GitHub: github.com/seanbetts
• Bluesky: bsky.app/profile/seanbetts.com

Feel free to reach out if you'd like to collaborate on AI products, discuss AI strategy and transformation, or talk about neurodiversity and mental health in tech.

"The future is already here – it's just not evenly distributed." - William Gibson