The Mindset Company
Find the Moments Most Likely to Move People
By understanding how people think and behave in real time, we capture the exact moment your audience is open to your message. Your media shows up when it works, not just when it can.
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From More Signals to Better Decisions
Weight What Matters. Prioritize What Performs.
Attention Score
Contextual Signals
Trending Topics
1st Party Data
Device & Environment
Past Performance Signals
Seasonal Moments
Audience Segments
Introducing Mindset
Mindset Determines Which Moments Are Worth Your Spend
People arent equally receptive all the time their attention, intent, and openness shift throughout the day. The Mindset Graph captures those shifts in real time, revealing when someone is ready to engage, respond, or act.
{Dynamic Mindset}
[People engaging with content across different moments]The Same Person, Different Moments
From morning to night, behavior shifts constantly shaping how people engage, what they notice, and what theyre open to.
[GumGum contextual advertising scroll animation frame 3]
Focused and engaged, actively exploring content. More likely to notice, process, and respond to relevant messaging.
[GumGum contextual advertising scroll animation frame 2]
Attention is fragmented, behavior is passive. Content is skimmed, not absorbed making meaningful engagement less likely.
[GumGum contextual advertising scroll animation]
Looking for answers and comparing options. Receptivity is high, but expectations are specific relevance matters.
[GumGum contextual advertising scroll animation frame 1]
Relaxed and less task-focused. Engagement is lighter, and interruptions are less welcome messages must feel seamless to land.
[GumGum contextual advertising scroll animation frame 4]
Global Reach
Scale that Doesnt Come at the Cost of Quality
500b
Monthly Impressions
Reach that moves the needle across the open web and CTV, at any budget level.
~1b
Monthly Uniques
Nearly a billion people reached every month, across 19 markets worldwide.
40k
MFA-Free publishers
Direct access to premium editorial environments. Every publisher vetted, every impression clean.
Top 15
Global Omnichannel SSP
Ranked among the top 15 SSPs worldwide by Jounce. The infrastructure behind some of the largest media buys on the open web.
Hang Time
Martini
Desktop Skin
Meta
In-video squeezeback
Anheuser-busch
Velocity
Burger King
Awards
Recognized by the Industry, Consistently.
Across innovation, effectiveness, creative, and client partnership, our work is consistently recognized by leading industry organizations.
Media Awards Europe
Best Contextual Targeting Offering
Best Client Services Team
The Wires Awards
Technology & Service Provider
AI Innovators
B2B Power Partners
Power Partners
Insights, Research,and Real-World Thinking.
Mindset
Unmask the Magic of Mindset: Reintroducing the Mindset Portal and Agent
Connected TV
A Role for Every Roll: Introducing Enhanced CTV and Online Video
3 Ways to Win with CTV Right Now
Get Started
See How Mindset Works For Your Campaigns.
Tell us about your goals, and well show you where Mindset can make the biggest impact.
Trusted by the world's leading companies
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