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New Research: Does mindset-driven contextual targeting outperform traditional?
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Advertising

Online Casino Betty Drives 12% Uplift in Brand Awareness with Attentive Lift, Outperforming Standard Exposure by 4 Points

Online Casino Betty Drives 12% Uplift in Brand Awareness with Attentive Lift, Outperforming Standard Exposure by 4 Points
GumGum press card illustration [GumGum press card illustration]
Advertising

GumGum Launches Mindset Agent, Bringing AI-Powered Brief-to-Segment Activation to Advertisers

GumGum Launches Mindset Agent, Bringing AI-Powered Brief-to-Segment Activation to Advertisers
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Advertising

RWE Boosts Engagement by 454% with GumGums AI-Powered Contextual Campaign

RWE Boosts Engagement by 454% with GumGums AI-Powered Contextual Campaign
GumGum press card illustration [GumGum press card illustration]
Corporate

Global adtech player GumGum expands into France with its innovative Mindset Graph technology

Global adtech player GumGum expands into France with its innovative Mindset Graph technology
GumGum press card illustration [GumGum press card illustration]
Advertising

GumGum And Unerry, Inc Announce Collaboration To Verify In-Store Visits After Ad Exposure

GumGum And Unerry, Inc Announce Collaboration To Verify In-Store Visits After Ad Exposure
GumGum press card illustration [GumGum press card illustration]
Advertising

Archer Drives Double-Digit Lift in Brand Awareness and Purchase Intent with GumGum CTV Pause Ads

Archer Drives Double-Digit Lift in Brand Awareness and Purchase Intent with GumGum CTV Pause Ads
GumGum press card illustration [GumGum press card illustration]
Advertising

Xandr Will Be the First Major DSP To Offer Verity, GumGums Accredited Contextual Targeting and Brand Safety Technology

Xandr Will Be the First Major DSP To Offer Verity, GumGums Accredited Contextual Targeting and Brand Safety Technology
GumGum press card illustration [GumGum press card illustration]
Advertising

When it comes to ad targeting, contextual intelligence is changing the game

When it comes to ad targeting, contextual intelligence is changing the game
GumGum press card illustration [GumGum press card illustration]
Advertising

Vodafone leverages GumGums contextual intelligence platform to increase purchase intent around Samsung Galaxy Z Flip3

Vodafone leverages GumGums contextual intelligence platform to increase purchase intent around Samsung Galaxy Z Flip3

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Technology
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WPP Media Launches New Sports Practice While Ad Dollars Soar for Big Games

WPP Media Launches New Sports Practice While Ad Dollars Soar for Big Games
GumGum press card illustration [GumGum press card illustration]
Advertising
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A mindset-led approach to World Cup campaigns will pay dividends

A mindset-led approach to World Cup campaigns will pay dividends
GumGum press card illustration [GumGum press card illustration]
Corporate
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GumGum Reveals The Land Down Under To Be A Strong Growth Market For Contextual Ads

GumGum Reveals The Land Down Under To Be A Strong Growth Market For Contextual Ads
GumGum press card illustration [GumGum press card illustration]
Advertising
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Archer Goes Brand Building To Protect Its Place On Grocery Shelves

Archer Goes Brand Building To Protect Its Place On Grocery Shelves
GumGum press card illustration [GumGum press card illustration]
Advertising
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From context to commerce: GumGums next chapter takes shape

From context to commerce: GumGums next chapter takes shape
GumGum press card illustration [GumGum press card illustration]
Corporate
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Online advertising: American adtech company GumGum arrives in France

Online advertising: American adtech company GumGum arrives in France
GumGum press card illustration [GumGum press card illustration]
Technology
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GumGum's Travis O'Neil on the Mindset Graph & Relevancy Spaces

GumGum's Travis O'Neil on the Mindset Graph & Relevancy Spaces
GumGum press card illustration [GumGum press card illustration]
Advertising
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Why mindset, not reach, will decide the 2026 FIFA World Cup winners for brands

Why mindset, not reach, will decide the 2026 FIFA World Cup winners for brands
GumGum press card illustration [GumGum press card illustration]
Advertising
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AI is transforming advertising. Just not where it matters.

AI is transforming advertising. Just not where it matters.

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