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Making us the biggest community of parents in the UK - with 11 minutes of undivided attention per session, and a reach three times the size of our nearest competitor
Every month, 1 in 3 adult women aged 35-54 visit Mumsnet, for entertainment, inspiration, and the kind of no-nonsense advice you will not find anywhere else
Spanning a huge range of topics, 80% of which goes beyond motherhood, with most users turning to us for entertainment, advice, and trusted recommendations
Whether youre a well-known household name or a rising brand that Mumsnet users need to know about, weve got advertising and research solutions to help you grow. Our campaigns are shaped by our community and always stay true to our mission of making parents lives that little bit easier.
Advertising with Mumsnet isnt just about getting your brand seenits about really understanding your audience, building trust, and making a genuine connection that brings real value. Plus, with brands showing up in the heart of conversations that matteralongside real discussions about their category, customers, and competitorsyoull be reaching engaged users in exactly the right context.
Our community turns to Mumsnet to discuss a vast range of topics. By combining our advanced data tools, such as MumsGPT, with our panel, Mumsnet Voices, we gain deep insight into their attitudes, behaviours, and unmet needs. These insights power partnerships that truly resonate and add value to our audience.
We deliver impactful partnerships across diverse categories and objectives. Whether youre driving awareness, boosting consideration, or shifting perception, we craft bespoke strategies that help our partners achieve their goals.
2025 Mumsnet Ltd - Registered in England Number 03951486
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