A 10.15% editorial CTR, showing the power of Mumsnet's trusted content to turn advice into action

1 in 2 parents took action - showing the power of Mumsnet to drive real behaviour change

Mumsnet's trusted environment placed Octopus Energy in real-life conversations - driving a +12pp lift in consideration for solar panels and heat pumps

Mumsnets trusted space drives action with London Gynaecologys expert Q&A delivering 3.3x engagement

By building a community of Boden Insiders, Mumsnet transformed authentic advocacy into stronger recall, sentiment and purchase intent

For a category where reassurance drives choice, Mumsnet helped Eucerin turn trusted parent proof into stronger awareness and more effective engagement

Mumsnets trusted parenting environment helped Aqua Pura translate broad reach into stronger awareness and higher purchase intent

A Mumsnet partnership that delivered 3.45x ROI for TUI by reaching parents with inspiration, reassurance and relevance at the point of family holiday decision-making

Mumsnet turned 10 years of parent conversation into an evidence-led campaign that helped Future Minds secure national coverage and push childrens mental health up the policy agenda

A campaign powered by real parent stories and supported by trusted expert answers on Mumsnet

Mumsnet helps Arsenal position football as a fun and educational day out for all the family, not just football fans

Bundles of Joy used exclusive Mumsnet data to uncover a powerful insight for Burger King, fuelling one of 2024s most talked-about campaigns. It drew wide media coverage and sparked emotional, relatable conversations among mothers online

Mumsnet uncovers the real barriers women face at work, helping Randstad equip employers with insight that helps drive meaningful impact

Generating buzz for Netflix Adolescence by sparking conversations amongst the active parenting and TV communities on Mumsnet

The Tilda Kids partnership effectively captures the attention of parents seeking fresh ideas for weaning and mealtimes, leveraging Mumsnet as a trusted platform for advice and inspiration

Mumsnet tapped into its trusted community of beauty lovers at exactly the right moment - driving record-breaking engagement and selling out the Rejuvenation Edit in days

Mumsnet uncovered real parental confusion around eye health, helping the Optical Suppliers Association shape clearer messaging and drive stronger engagement with UK families

Engaging educational content increased action intent by successfully capturing and sustaining the interest of parents in childcare

ITVs Playing Nice connected with its target audience, driving higher watch intent and exceeding pageview expectations

MAM connected with first-time parents at pivotal moments, driving strong engagement and product clicks