High-value data and insights on global media spend investments.
Media agency benchmarks.
INDEPENDENT AND INTERNATIONAL RESEARCH COMPANY.
COMvergence delivers (to advertisers, agencies, pitch consultants, media vendors, financial analysts) high value products and services, with real insights and analysis, in a modern format that can be easily manipulated. Our key principles are objectivity (through the measurement criteria used to benchmark the agencies and the groups performances), simplicity (of our methodologies) and agility (thanks to our online platform gathering all available data and displaying insights on dashboards and dynamic graphs that are easy to read, understand and act on).
GEOGRAPHIC REACH.
Combined, these 50 markets account for approximately 95% of the worldwide media spend.
North America
USA
Canada
Latin America
Argentina
Brazil
Chile
Colombia
Mexico
Peru
Asia Pacific
Australia
China
Hong Kong
India
Indonesia
Japan
Malaysia
New Zealand
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
EMEA
Austria
Belgium
Bulgaria
Croatia
Czech Republic
Denmark
Finland
France
Germany
Greece
Hungary
Ireland
Israel
Italy
Middle East
Netherlands
Nigeria
Norway
Poland
Portugal
Romania
Russia
Slovakia
South Africa
Spain
Sweden
Switzerland
Turkey
UK
Ukraine
50 countries
in 2026
OUR PARTNERS AND STRATEGIC ALLIANCES.
COMvergence has strategic alliances with:
These partnerships are essential to delivering best-in-class research products, market analysis, and proprietary methodologies.
Access COMvergence Data on the Go – Meet the New COMv Mobile App.
We are delighted to close out the year on a high note with the launch of COMv App, your new mobile gateway to COMvergence intelligence.
This application offers COMvergence members convenient, on-the-go access to essential insights on more than 20,000 advertisers across 50 markets – including agency relationships, media spend estimates (3 years), global pitch activity, and our exclusive FLASH newsletter. It features a modern, intuitive interface designed for a seamless mobile experience.
KEY HIGHLIGHTS.
Key Highlights
COMvergence's annual Key Highlights presents a unique overview of the main media pitches, leadership changes, developments/achievements, and agency acquisitions which have occurred during the year. It also includes headcount and billings figures relative to the media agency networks and their owner groups. COMvergence uses this data to provide actionable insights and measurement studies on agencies.
IN THE NEWS.
COMvergence Releases Final 2025 Global Billings & Market Share Report
June 19, 2026 - WPP Media and Publicis Media Lead Group Rankings; OMD Remains #1 Agency Network
COMvergence Unveils Exclusive 2025 Global New Business Results
March 23, 2026 - According to the study Final 2025 Global New Business Barometer (NBB) published by COMvergence, Publicis Media led both the Total and Net New Business global rankings.
Digital & Data Account for 64% of Marcom Deals Over the Past Decade; COMvergence Marcom Agency Acquisitions Study 2016 – 2025
February 27, 2026 - COMvergences ten-year analysis of marcom agency acquisitions reveals a decisive structural shift in the global marketing services industry.
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