<span>

<p>
  Add the <span class="ingredient">basil</span>,
  <span class="ingredient">pine nuts</span> and
  <span class="ingredient">garlic</span> to a blender and blend into a paste.
</p>

<p>
  Gradually add the <span class="ingredient">olive oil</span> while running the
  blender slowly.
</p>

span.ingredient {
  color: #f00;
}

<p><span>- </span></p>

<li>
  <span>
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  </span>
</li>

li span {
  background: gold;
}