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NEWS RELEASES

Digital Advertising Alliance Presents 2026 'DAA Privacy Icon' Award to AAF's Clark Rector

SAN DIEGO, CA April 16, 2026 -- The Digital Advertising Alliance (DAA) today named Clark Rector, Executive Vice President of Government Affairs at the American Advertising Federation (AAF), as the recipient of the fifth annual "DAA Privacy Icon" award. Announced at the DAA Summit, this years award recognizes Rector's nearly four decades of...

Survey Shows 88% of Americans Expect to Get Interest-Based Ads; Record 85% Now Recognize AdChoices Icon

NEW YORK, NY February 24, 2026 The vast majority of Americans (88%) say they expect to get interest-based ads, and a record 85% recognize the blue triangular...

DAA IN THE NEWS

"BOB LIODICE, THE MAN WHO BUILT AMERICAN MARKETING'S CONSCIENCE, ON HANDING OVER THE KEYS"

The Drum, April 24, 2026 Read the article

"PRIVACY WATCHDOG ENSURES SCI ADHERES TO DIGITAL ADVERTISING PRIVACY PRACTICES IN COMPLIANCE REVIEW"

Bluefield Daily News, April 22, 2026 Read the article

"ANA CEO BOB LIODICE TO STEP DOWN AFTER MORE THAN THREE DECADES OF INDUSTRY LEADERSHIP"

Editor & Publisher, April 22, 2026 Read the article

"DEEP SYNC AND MiQ CUT VOTER DATA ACTIVATION FROM DAYS TO HOURS"

PPC Land, April 4, 2026 Read the article

"85% OF AMERICANS NOW RECOGNIZE THE ADCHOICES ICON, DAA SURVEY FINDS"

PPC Land, February 28, 2026 Read the article

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PRAM NEWS RELEASES (Archive)

Ad Industry Charts Path Forward on Addressability: PRAM Transitions AMI Oversight to DAA, Individual Ad Trades Will Lead on Non-AMI Approaches

NEW YORK, NY, February 24, 2022 The Partnership for Responsible Addressable Media (PRAM) today announced the conclusion of its work and the transition of the process for certification, education, and enforcement around Addressable Media Identifiers (AMIs) to the Digital Advertising Alliance (DAA), which will extend and enhance its current self-regulatory program to cover those emerging technologies.

In addition, the advertising trade associations will continue to conduct their...

PRAM STATEMENT ON GOOGLE ANNOUNCEMENT AROUND FUTURE PLANS FOR IDENTIFIERS

New York, NY March 4, 2021 The Partnership for Responsible Addressable Media today released the following statement from executive director Bill Tucker on Google's announcement regarding its future plans around identifiers.

As expected, major platforms and advertising and media companies are approaching privacy and data protection differently, but we believe we all share common goals: protecting...

PARTNERSHIP FOR RESPONSIBLE ADDRESSABLE MEDIA SHARES DRAFT COMPENDIUM OF PRIORITY BUSINESS USE CASES FOR ADDRESSABILITY

New York, NY January 5, 2021 The Partnership for Responsible Addressable Media (PRAM) today shared a draft compendium of priority business use cases [LINK] around addressability, as the organization considers standards and options for future addressability solutions. The compendium was drafted over several months of meetings by PRAMs business practices working group, as it led a cross-industry dialogue involving more than 60 major companies with leadership by executives from Bank of...

PARTNERSHIP FOR RESPONSIBLE ADDRESSABLE MEDIA INVITES INDUSTRY TO CONTRIBUTE ADDRESSABILITY CODE FOR COLLABORATIVE DEVELOPMENT

New York, NY January 15, 2021 The Partnership for Responsible Addressable Media today extended an invitation to the advertising and media industry to contribute addressability code for collaborative development. All proposed contributions must be operational, support the advancement of new addressability and accountability standards, and fuel commercial innovation. They must also align with several principles based on those announced at launch, including consumer privacy, equal access,...

An Open Letter to Apple from the Media and Advertising Industry

September 14, 2020 - As the leading organizations representing global brand marketers and the digital media and advertising industry, we welcome your decision to delay the proposed policy changes for Apples Identifier for Advertisers (IDFA) for iOS 14 until next year, and we request an urgent meeting to ensure we use that additional time to launch a collaborative process to address widespread questions and concerns around those upcoming changes.

We share your strong support for...

AD INDUSTRY LAUNCHES PARTNERSHIP FOR RESPONSIBLE ADDRESSABLE MEDIA TO ENSURE FUTURE OF DIGITAL MEDIA FOR BUSINESSES & CONSUMERS

NEW YORK (August 4, 2020) Leading trade associations and companies representing every sector of the global advertising industry today joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding privacy and improving the consumer experience. The governing group of the Partnership will include the most influential organizations...

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