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DigitalAdvertisingAlliance.org | Enforcement
RESOURCES FOR CONSUMERS

Enforcement

The BBB National Programs and its Digital Advertising Accountability Program, and Association of National Advertisers (ANA) and its Center for Ethical Marketing have agreed to work cooperatively to ensure accountability and enforcement of the DAA Principles.

Together, BBB National Programs and ANA are responsible for monitoring and enforcing compliance, as well as managing consumer complaint resolution. Both programs police entities engaged in online behavioral advertising and help bring these entities into compliance.

Consumer or Business Complaint Resolution

If you believe that you have witnessed a practice or ad that may violate the Principles, you can report the incident to either BBB National Programs or ANA. Complaints may be filed by either consumers, business entities, or other stakeholders.

BBB_NP_RGB.png [BBB_NP_RGB.png] Report a Complaint to BBB National Programs

 

logo_ANA.gif [logo_ANA.gif] Report a Complaint to ANA

 

Enforcement Decisions, Dispositions and Reporting

Both BBB National Programs and ANA coordinate investigation of all complaints received and report on cases and complaints related to the DAA Principles, permissible data collection under the DAA Principles, and interest-based advertising.

BBB National Programs Decisions

BBB National Programs Complaint Handling Procedures

 

ANA Case Reporting

ANA Complaint Handling Procedures

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