See more. Achieve more.

illumin combines a powerful demand side platform, clear insights, and unmatched support to turn digital advertising into real impact.

Trusted by brands and agencies

Canvas
Insights
Impact
Forecasting
Why illumin

From setup to live, without the drag

Build, launch, and manage campaigns in one place; so that getting live doesnt feel like work. The Canvas simplifies execution by bringing every decision into a single, intuitive view, so that advertisers can spend less time setting campaigns up and more time getting them live; learning, and optimizing.

Launch campaigns up to 20% faster than other leading platforms.

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See what works, then do more of it

Unlock up to 48% more third-party reach by using illumins built in insights provider.

Insights shouldnt live in a report. They should change how campaigns perform.

illumin Insights brings the signals that matter directly into activation, in real time, so reach grows and waste shrinks.

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Proof, not assumptions

illumin Impact shows what actually moved the needle; by measuring real lift and incremental impact directly inside the DSP. With audience holdouts and brand lift measurement working together, advertisers can see whether campaigns drove real results, not just activity.

Launch third-party brand lift studies up to 90% faster than when run off platform.

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Plan with confidence, not guesswork.

See whats likely to happen before you spend a dollar. Forecast budgets, CPMs, delivery, and reach in one connected view, so that advertisers can plan with clarity, move faster, and avoid potential lost opportunities.

Plan omnichannel campaigns 35% faster with illumin Forecasting.

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Because black boxes dont build confidence

Designed for incrementality and outcome-driven execution; the illumin Demand Side Platform is built to help marketers see whats working and know what to do next. It addresses the real problems brands and agencies face today: disconnected tools, late insights, and performance thats hard to explain

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One platform, stronger results

How MN&Co united open web and social to boost performance

Discover how MN&Co used illumins Meta integration to break down silos and boost performance for a leading financial services client. By uniting open web and social, they achieved higher engagement, smarter retargeting, and stronger conversions from one platform.

Turn audience data into action

Ad tech re-imagined

illumin is a marketer-first platform that connects programmatic, email, and social across the funnel. Advanced algorithms and machine learning analyze behavior to create profiles that enable personalized ads, meaningful connections, and measurable success.

First-party audience uploads

Activate your customer data

illumin helps marketers turn first-party data into actionable insights. Upload first-party audiences directly to illumin and activate them across open web campaigns. Use your customer and CRM data to reach known audiences, personalize campaign strategies, and make your existing data work harder.

Excellence recognized

Marketers love illumin's digital advertising platform

And why not? Agency and brand marketers use illumin to make smart audience decisions that drive campaign success.

You dont have to take our word for it.Check out the G2 reviews. Real customers explain how the illumin platform transformed their digital advertising.

illumin really looks at the customer journey across various points of entry. It allows us to target consumers appropriately whether theyre at the beginning of searching or much further down the funnel making for more meaningful interactions.

Within about six months on illumin our cost of acquisition was down ~60% and kept going lower. Were securing more clients because we know who our customer is, how to attract them and then how to convert them, thanks to illumin.

The illumin AI was above benchmark in delivering incremental return on advertising spend. Additionally, we were able to determine consumers who went through an entirely connected journey had a higher AOV than users who were exposed to a singular stage. This would have been much harder to uncover without the illumin journey canvas.

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Frequently Asked Questions

Everything you wanted to know about illumin but were afraid to ask.

What is illumin?

illumin is a singular, easy-to-use online journey advertising platform that seamlessly connects your entire media strategy to real-time outcomes. illumins platform lets marketers visually plan, activate and measure their online advertising in a way that makes the most out of your budget ensuring your campaigns make sense.

Is illumin a demand side platform (DSP)?

While illumin can serve the function of a DSP, it is an entire journey advertising platform. illumin provides unique and easy to navigate technology, letting marketers visually plan, execute, and analyze their marketing strategies all in one place.

Is illumin a programmatic advertising platform?

illumin can serve the purpose of a programmatic advertising platform, but it can also do so much more. illumins platform easily lets you conduct your entire journey marketing campaign from planning to execution on a single, connected canvas.

What is journey advertising?

Journey advertising refers to a method of marketing wherein advertisers target specific audiences at each phase of the marketing funnel. Throughout awareness, interest, desire, and conversion phases, marketers create customized messaging for each audience leading to higher rates of conversion.Contact usto learn more about journey advertising.

Where is illumin located?

illumin is headquartered in Toronto, Canada and has offices around the world, including in the United States, Mexico, and Spain. Need to get in touch? Headhereto contact us.

Is illumin hiring?

Yes! illumin is currently looking to fill several positions. To see if youre the right fit or learn more about what life at illumin is like, visit ourcareers page.

What is AcuityAds?

AcuityAds is illumins former name. Founded in 2009, the company fully rebranded to illumin in 2023. Find out more about the history of AcuityAds on ourAbout Uspage.

Is illumin publicly traded?

Yes, illumin is a publicly traded company on the Toronto Stock Exchange and the New York Stock Exchange. You can find more illumin investor informationhere.

Does illumin use artificial intelligence?

Yes, illumin uses a proprietary AI algorithm to shine a light on the most effective and cost-efficient route to conversion. Our AI lets you understand the consumer journey in its entirety and gives you key insights so that you can optimize your marketing strategy.

What ad solutions or channels does illumin support?

illumin supports a variety of ad solutions and channels and is continually adding more. These formats include:

Native
Display
Video
Connected TV
Audio
Digital-out-of-home
Social
Email integration

Head here to learn more about ourplatforms channels.

How does illumin use my data?

illumin uses data in order to help optimize your journey advertising. We perform annual SOC II Type II audits, and are compliant with HIPAA, CCPA, and GDPR.

Does illumin have self-service options?

Yes, illumin has easy to understand self-serve options, empowering brands and agencies with planning, execution, and reporting tools all in a single platform. Learn more about how our self-serve journey advertising platform works here.

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Request a demo

Discover firsthand how illumins intuitive platform empowers you to seamlessly plan, execute, and optimize transformative advertising campaigns.

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Company

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See more. Achieve more.

From setup to live, without the drag

See what works, then do more of it

Proof, not assumptions

Plan with confidence, not guesswork.

Because black boxes dont build confidence

How MN&Co united open web and social to boost performance

Ad tech re-imagined

Activate your customer data

Marketers love illumin's digital advertising platform

Black Friday and Cyber Monday trends 2026: why the shopping journey matters more than the day

202627 NHL CTV Advertising Playbook: how to reach hockey fans beyond the rink

2026 NFL CTV Advertising Playbook: how to reach football fans beyond the game

Everything you wanted to know about illumin but were afraid to ask.

Request a demo

Get the latest insights from the illumin Insider.

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