Grow your catalog. Without growing your inventory

Your buyers expect a wider range, faster. But stocking more means more capital tied up, more warehouse space, and more risk on slow-moving products. The right approach lets you expand your catalog through trusted suppliers, so you meet demand without ever owning the inventory.

Talk to an expert

Pain points

Sound familiar?

Balancing stock and demand

Buyers want more choice, but demand is hard to predict overstocking ties up capital, understocking loses sales.

Rising buyer expectations

66% of buyers will switch brands if expectations aren't met. They want one place to buy, with B2C-like ease.

Competitive pressure

Online giants and growing digital-native players are raising the bar for product range, digital experience and price.

The approach

More products, more suppliers, less operational complexity

Add suppliers, not warehouses
Onboard trusted suppliers to list and fulfill products on your behalf. Your catalog grows, your stock doesn't.
Fulfill however your buyers need
Different buyers have different expectations. Serve them all, without restructuring your operations or adding capex.
Catalog quality without the manual work
Leverage AI to automate validation and enrichment of supplier product data, so your catalog stays accurate and ready to sell, without a team managing it manually.
Make complex B2B buying simple
Quotes, bulk orders, tiered pricing, account-specific offers. The complexity of offline B2B commerce, handled online so your buyers never need to pick up the phone.

By the numbers

Real results from distributors who expanded without expanding their stock

7M+

Product offers added in 5 years Conrad

1M+

Toyota Material Handling now offers 1M+ genuine forklift parts online

50+

Distribution partners ABB connected to expand their assortment online

"It took us almost 100 years to offer 800,000 Conrad products. It took us 5 years to offer more than 7 million product offers. We couldn't have done this without the marketplace."

[Conrad]

Ralf Buehler

CEO, Conrad

Frequently Asked Questions

Do we need to hold supplier inventory ourselves?: No. Suppliers list their products on your platform and fulfill orders directly. You expand your catalog without adding warehouse space or tying up capital in stock.
How do we maintain quality control over supplier products?: You set the standards. Only products that meet your criteria go live. What your buyers see always reflects your brand, not just whoever submitted a listing.
How does invoicing work when a supplier fulfills the order?: It depends on the model you choose. In some models, you remain the seller of record and your buyer receives one invoice from you. In others, the supplier invoices directly. The right setup depends on your commercial relationships and how you want to go to market.
Who controls pricing on supplier products?: You decide. You can choose to let suppliers set their own prices, or retain pricing control yourself. Either way, AI and automation ensure everything meets your standards before it reaches your buyers.
How quickly can we bring new suppliers online?: Faster and more efficient than traditional stocking. The onboarding process is streamlined so suppliers can get their catalog live without lengthy back-and-forth or technical delays.

Grow your catalog. Without growing your inventory

Trusted by leading distributors and wholesalers worldwide

Sound familiar?

Balancing stock and demand

Rising buyer expectations

Competitive pressure

More products, more suppliers, less operational complexity

Add suppliers, not warehouses

Fulfill however your buyers need

Catalog quality without the manual work

Make complex B2B buying simple

Real results from distributors who expanded without expanding their stock

Frequently Asked Questions

Expand your assortment without expanding your warehouse

Products

B2C & B2B

Brands & Sellers

Insights

Partners

Company