Mirakl Catalog Platform

Your suppliers' product data onboarded and sale-ready, faster

Built for multi-brand retailers and wholesalers managing large, complex supplier networks, Mirakl Catalog Platform is the entry point for all your suppliers' product information before it reaches your PIM, ERP, DAM or other critical systems. With flexible ways to import data, automated validation and AI-powered enrichment time to market can be measured in hours, not days or weeks.

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[Mirakl Catalog Platform dashboard]

The challenge

Your products belong in front of customers not in a data backlog

High volume of business-critical attributes to get right

Your pricing, marketing, logistics, fulfillment and compliance teams all depend on supplier data being right as do the PIM, ERP and DAM systems they work with. That's a lot of business-critical attributes to get right.

Manual processes that add up

Collecting data for a single product can require up to 15 supplier interactions each handled via email or phone, outside any centralized system. At 2 to 5 hours of verification time per SKU, the manual burden compounds with every new product launch.

Multiple supplier types and product formats

Your suppliers range from global brands to small manufacturers each with their own formats, standards and IT maturity. Different sizes, different systems, different market requirements. All of it needs to end up in your catalog, consistently.

Mirakl Catalog Platform features

From supplier submission to products that are sale-ready: tools built for the AI era to make it happen.

Import supplier data

Let every supplier submit data their way without creating extra work for your team.

Whether suppliers submit via CSV, XML, API or their own file format, Mirakl Catalog Platform accepts it all. A one-time mapping means suppliers set up their format once every future submission flows in automatically. No back-and-forth. No manual conversion.

Any format accepted

CSV, XML, API or their own file we work with whatever your suppliers send.

Map once, import forever

Suppliers configure their format once every future submission is automatic.

Self-service supplier portal

Suppliers manage their own submissions without your team getting involved.

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Curate supplier data

Set your data standards once. Enforce them on every submission, automatically.

Define your quality rules required fields, value formats, custom validation logic. Mirakl enforces them on every submission automatically, flags issues instantly, and routes corrections back to suppliers with specific guidance. Your team stays in control without needing to review every product manually.

Custom validation rules

Required fields, value lists and custom logic enforced automatically on every submission.

Instant flagging

Issues are caught the moment a supplier submits not during manual review.

Automated correction routing

Rejected products are returned to suppliers automatically with specific guidance.

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Collaborate with your suppliers

Keep data quality high and minimize the back and forth with suppliers.

Communicate with suppliers at scale directly from within the platform. Send targeted messages, share requirements, request corrections and track responses all in one place. Everyone stays aligned without leaving a trail of email threads.

Mass messaging

Communicate with all or a segment of your suppliers in one action.

Centralized corrections

All supplier communication and correction requests in one place not scattered across email.

Real-time progress tracking

See which suppliers have responded, updated and completed at a glance.

Read case study

Export your data to downstream systems

Send clean, validated and enriched supplier data directly into your downstream systems.

Once supplier data has been collected, validated and enriched in Mirakl Catalog Platform, it flows directly into the systems your business depends on your PIM (Product Information Management), ERP (Enterprise Resource Planning), DAM (Digital Asset Management) or any other downstream platform. No manual transfers. No reformatting. No data loss.

Direct system integration

Validated data flows into your PIM, ERP and DAM clean and ready to use, without manual intervention.

Flexible export formats

Export in the format your systems require via API, FTP, CSV, XML or a custom integration.

Complete, not just correct

Data arrives in your systems enriched not just error-free, but sale-ready.

Better data, better downstream outcomes

From higher conversions and stronger paid media performance to fewer returns.

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Use cases

Mirakl Catalog Platform is designed for retailers, wholesale distributors and buying organizations managing large, complex supplier networks.

Customer stories

See Mirakl Catalog Platform in action

[Graybar]

How Graybar streamlines catalog management with Mirakl Catalog Platform.

30xFaster product data enrichment than manual processes

1 dayNew SKU time-to-live, down from days

Read the Graybar case study

[Graybar Mirakl Catalog Platform case study]

Resources

Frequently Asked Questions

Does Mirakl Catalog Platform replace our PIM (Product Information Management) system?: No, Mirakl's solution feeds validated data into your PIM and other systems, improving data quality upstream before it reaches your PIM or other internal tools.
Can suppliers upload data in any format?: Yes, suppliers can upload via API, FTP, Excel, XML, CSV or manual entry whatever suits their capabilities.
How does Mirakl Catalog Platform improve product data quality?: Automatic validation, real-time alerts and AI-powered enrichment help you get more complete, consistently formatted and market-ready product information.
How quickly can we get suppliers up and running?: Suppliers can be up and running in days, with onboarding workflows and integrations configured to your specific requirements and data standards.
What's the real cost of 'good enough' product data?: 'Good enough' data drives confusion, returns, lost sales and erodes trust at scale. 60% of customers abandon purchases due to poor product experience and the cost compounds as your catalog grows.

Get your suppliers' product data sale-ready, faster

From supplier submission to sale-ready listings Mirakl Catalog Platform gives your team the tools to onboard, validate and enrich at scale.

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*AI-generated content can be reviewed and edited. You remain responsible for compliance.

Your suppliers' product data onboarded and sale-ready, faster

Your products belong in front of customers not in a data backlog

High volume of business-critical attributes to get right

Manual processes that add up

Multiple supplier types and product formats

From supplier submission to products that are sale-ready: tools built for the AI era to make it happen.

Let every supplier submit data their way without creating extra work for your team.

Any format accepted

Map once, import forever

Self-service supplier portal

Set your data standards once. Enforce them on every submission, automatically.

Custom validation rules

Instant flagging

Automated correction routing

Keep data quality high and minimize the back and forth with suppliers.

Mass messaging

Centralized corrections

Real-time progress tracking

Send clean, validated and enriched supplier data directly into your downstream systems.

Direct system integration

Flexible export formats

Complete, not just correct

Better data, better downstream outcomes

Mirakl Catalog Platform is designed for retailers, wholesale distributors and buying organizations managing large, complex supplier networks.

Get more 1P products live faster with better content quality.

See Mirakl Catalog Platform in action

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Frequently Asked Questions

Get your suppliers' product data sale-ready, faster

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B2C & B2B

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